# AI-Gathering Artificial intelligence is used in food to improve recipes and flavor. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 13, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aigathering ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the AI-Gathering trend? **AI-Gathering:** The use of AI to improve the ingredients and/or pairings of various dishes and snacks speaks to the continued growth of smart technology in a range of industries. Products improved by AI include everything from vegan dairy to assistant cooking chatbots. ## The consumer insight behind the AI-Gathering trend With consumers being busy managing their various responsibilities, the streamlining of certain necessary routines is always welcome. Rituals like cooking are non-negotiable for many, but products and services that optimize consumption in terms of health and flavor, without additional time spent on the consumers' end, are particularly appealing. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 23, 2022 to Mar 14, 2023 - Published: Oct 13, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the AI-Gathering trend ### AI-Infused Cooking The use of AI in the food industry to optimize ingredients and pairings is growing, offering opportunities for streamlining necessary routines for busy consumers. ### Personalized Food Products Artificial intelligence is being utilized to create food products based on consumer preferences and tastes, setting itself apart from traditional offerings and addressing consumer health concerns. ### Innovative Plant-Based Ingredients Plant-based food products that incorporate new and innovative ingredients, such as chickpeas and bamboo, are providing an alternative to meat-based products and offering exciting new possibilities for product development. ## What the AI-Gathering trend means for industry ### For Food and Beverage The food and beverage industry is currently undergoing a wave of AI-infused innovation, with personalized food products and innovative plant-based ingredients driving growth and product development. ### For Tech and AI Technology and AI are becoming increasingly interrelated with the food industry, bridging gaps and offering opportunities for growth and development in both fields. ### For Sustainability and Environment The growing interest and innovation in plant-based food products is indicative of a larger movement towards sustainability and environmental responsibility, offering opportunities for growth and development in this expanding market. ## Workshop question How is your brand optimizing its product/service? ## Trend signals for AI-Gathering Trend score 4.4 out of 10, from popularity 65%, activity 51%, freshness 15%. - Popularity: 65% - Activity: 51% - Freshness: 15% ## Examples of the AI-Gathering trend 5 featured examples from Aug 23, 2022 to Mar 14, 2023. - [AI-Made Chocolate Bars](https://www.trendhunter.com/trends/the-bar): 'The Bar' from Valio Blends Human and Computer Capabilities (Category: Lifestyle) Implication: Utilizing AI analysis and data-driven recipe creation can disrupt the food industry by creating healthier personalized food options for consumers. - [Chickpea-Based Alt Creams](https://www.trendhunter.com/trends/notcreme): NotCreme is a Plant-Based Milk Cream for Cooking and Baking (Category: Lifestyle) Implication: NotCreme's chickpea-based alt cream has potential for disrupting the food and beverage industry, particularly in the areas of dairy alternatives and cooking and baking ingredients. - [Vegan Chocolate Donuts](https://www.trendhunter.com/trends/notmanjxr): NotCo Partnered with Dunkin' to Launch Vega Dulce de Leche Donuts (Category: Lifestyle) Implication: The use of artificial intelligence to create plant-based foods presents an opportunity for disruption in the food industry. - [AI-Created Meatless Tenders](https://www.trendhunter.com/trends/notchicken-tenders): NotChicken Tenders are Made with Bamboo, Peach Powder & Fava Beans (Category: Lifestyle) Implication: The use of AI and unique ingredient combinations is disrupting the traditional food industry and creating new opportunities for plant-based product development. - [AI Sake Pairings](https://www.trendhunter.com/trends/sake-pairings): Suzuki Shuzoten Uses Artificial Intelligence to Pair Sake & Fish (Category: Lifestyle) Implication: The food and beverage industry can capitalize on AI and taste sensor technology to provide customers with a personalized and unique taste experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)