# Aiducational Health products integrate education into the use process. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 2, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aiducational ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Aiducational trend? **Aiducational:** The wellness wave has created an influx of new health products, making it difficult for brand skeptics to identify which products are most trustworthy. Integrating education into product use alleviates this by establishing a positive brand-customer relationship. Furthermore, this positions the product as a catalyst for the overall betterment of the consumer. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 21, 2017 to Nov 20, 2018 - Published: Jun 2, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Aiducational trend ### Educational Products Integrating education into the product use process can establish a positive brand-customer relationship and position the product as a catalyst for the overall betterment of the consumer. ### Transparency and Assurance Providing transparency and assurance about the safety and quality of products through features like QR codes and real-time feedback can give consumers more peace of mind when using products. ### Healthy Aging Products Emphasizing wellness and natural ingredients in skincare products can cater to consumers aged 30 to 60 who prefer high-end, nourishing natural skincare items that celebrate healthy aging. ## What the Aiducational trend means for industry ### For Health and Wellness The health and wellness industry can leverage the trend of educational products and healthy aging products to cater to consumers who prioritize wellness and natural ingredients. ### For Consumer Electronics The consumer electronics industry can capitalize on the trend of incorporating education into product use by creating more products that seamlessly integrate with mobile apps to educate and encourage users in a gamified way. ### For Beauty and Personal Care The beauty and personal care industry can leverage the trend of transparency and assurance to provide more information to customers about the safety and quality of their products. ## Workshop question How could your brand clearly communicate the benefits or features of your products or services to better educate the consumer? ## Trend signals for Aiducational Trend score 4.3 out of 10, from popularity 64%, activity 56%, freshness 8%. - Popularity: 64% - Activity: 56% - Freshness: 8% ## Examples of the Aiducational trend 5 featured examples from Apr 21, 2017 to Nov 20, 2018. - [Sun Exposure Health Trackers](https://www.trendhunter.com/trends/la-rocheposay-my-skin-track-uv-sensor): The La Roche-Posay My Skin Track UV Sensor Can be Clipped Anywhere (Category: Lifestyle) Implication: The wearable technology industry can capitalize on the demand for compact and user-friendly sun exposure trackers that offer real-time data and personalized recommendations. - [Pro-Aging Skincare Collections](https://www.trendhunter.com/trends/planted-in-beauty): Well Within's Planted in Beauty Emphasizes Wellness and Beauty (Category: Fashion) Implication: Potential for disruptive innovation in the skincare industry by introducing high-end, nourishing natural skincare products for mature women. - [Educational AR Toothbrushes](https://www.trendhunter.com/trends/brush-monster): The New Brush Monster Adds AR Icons to Entice Regular Tooth Brushing (Category: Lifestyle) Implication: Disruptive innovation opportunity: Combine augmented reality technology with various industries to create immersive and educational experiences. - [Educational Electric Toothbrushes](https://www.trendhunter.com/trends/oralb-genius-pro-8000): The Oral-B Genius Pro 8000 Toothbrush Offers Real-Time Feedback (Category: Lifestyle) Implication: The integration of technology in toothbrushes presents disruptive innovation opportunities for the dental care industry to offer more efficient and personalized oral hygiene solut… - [Scannable QR Wrappers](https://www.trendhunter.com/trends/snack-wrappers): Zego's Snack Wrappers Use Codes to Show Results of Batch Tests for Allergens (Category: Marketing) Implication: Innovations in food packaging technology that integrate QR codes or other types of information provision can increase transparency and trust between consumers and brands. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)