# Aided Tradition Innovations that foster the relationship between brand and consumer take precedent. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 24, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/aided-tradition ## Key Figures - Trend score: 1.8/10 - Evidence articles: 5 ## What is the Aided Tradition trend? **Aided Tradition:** Catering to the formerly colloquial traditions associated with specific brands, products that enhance and center purpose around these rituals are rising in number to speak to nostalgic consumers. Whether it be dunking a cookie in milk or pairing french fries with ketchup, the previously unspoken traditions that boost product consumption are taking center stage and helping to boost brand awareness in an entirely new way. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 17 to Dec 28, 2013 - Published: Jan 24, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Aided Tradition trend ### Brand Connoisseurs Brands are leveraging colloquial traditions associated with their products to cater to nostalgic consumers. ### Convenience Snacking Portable snack products that enable comfortable snacking experiences while on the go. ### Dunking Innovators Products that enhance the experience of eating traditionally consumed foodstuffs. ## What the Aided Tradition trend means for industry ### For Food & Beverage Brands in the food industry can leverage colloquial food traditions to enhance brand awareness and cater to nostalgic consumers. ### For Consumer Goods Consumer goods companies can produce innovative snacking products to cater to rising consumer demand for portable snacking experiences. ### For Household Goods Household goods companies can create products for enhancing food consumption experiences, such as cups designed for efficient cookie dunking or noodle holding. ## Trend signals for Aided Tradition Trend score 1.8 out of 10, from popularity 25%, activity 21%, freshness 8%. - Popularity: 25% - Activity: 21% - Freshness: 8% ## Examples of the Aided Tradition trend 5 featured examples from Aug 17 to Dec 28, 2013. - [Cookie Aficionado Cups](https://www.trendhunter.com/trends/perfect-cup-for-dunking): Enjoy Your Cookies Now That You Have the Perfect Cup for Dunking Milk (Category: Unique) Implication: The Food and Beverage industry can explore the potential of creating innovative products and devices that enhance the enjoyment of eating snacks like cookies. - [Portable French Fry Cones](https://www.trendhunter.com/trends/french-fry-cone): Perpetual Kid's French Fry Cone Makes for Easy Dipping and Snacking (Category: Lifestyle) Implication: Companies in the kitchenware industry can develop more innovative and practical portable eating accessories. - [Nutty Spread Recipe Books](https://www.trendhunter.com/trends/nutella-recipe-book): Ferraro's Official Nutella Recipe Book is Full of Hazelnut Treats (Category: Lifestyle) Implication: There is an opportunity for the food and beverage industry to create their own branded recipe books, inspired by this Nutella recipe book. - [Faux Flame Confection Roasters](https://www.trendhunter.com/trends/indoor-flameless-marshmallow-roaster): The Indoor Flameless Marshmallow Roaster Brings the Campsite Inside (Category: Lifestyle) Implication: Opportunity for companies in the appliances and kitchenware industry to develop and market innovative flameless roasting appliances for indoor use. - [Instant Noodle Cup Holders](https://www.trendhunter.com/trends/instant-noodles): This Holder Lets You Eat Your Instant Noodles with Ease (Category: Lifestyle) Implication: The convenience of the Cup of Noodle Holder presents opportunities for innovation in the food accessories industry. ## Recent trend clusters - [Package Play](https://www.trendhunter.com/protrends/promotional-food-packaging) (Marketing) - [Format Flexing](https://www.trendhunter.com/protrends/workout-energy-formats) (Lifestyle) - [Affinity Sailings](https://www.trendhunter.com/protrends/themed-travel-experiences) (World) - [Care Continuity](https://www.trendhunter.com/protrends/hormonal-health-services) (Lifestyle) ## Trending in Marketing - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) All articles: [Marketing](https://www.trendhunter.com/marketing)