# AI Novice Artificial intelligence becomes more prevalent alongside services teaching the basics. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Sep 4, 2023 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/ai-novice ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the AI Novice trend? **AI Novice:** As AI becomes more prevalent due to well-known apps such as ChatGPT, consumers feel a growing push to both understand and utilize the technology more confidently. New technologies can be intimidating, especially when the technology is one with such magnitude as artificial intelligence. These services aim to lower the barrier to entry. ## The consumer insight behind the AI Novice trend Conversations concerning artificial intelligence and the role it should play in daily life are rife with tensions. Many consumers see the technology as a threat, particularly in the workplace. Part of this hesitation is due to confusion and the fear that AI will increase the pace of societal change, increasing the risk of being "left behind." Services that aim to demystify the technology are a direct potential solution to these concerns. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 21 to Aug 31, 2023 - Published: Sep 4, 2023 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the AI Novice trend ### AI-Powered Prompt Generation Services like PromptPal and Phraser utilize AI to generate prompts for various creative purposes, from writing to generative AI services. ### Beginner-Friendly AI Editing Tools Platforms like Vimeo are leveraging AI-powered editing features to make the process more accessible and user-friendly for editors of all levels. ### Ethical AI Use Frameworks Companies like Deutsche Telekom are developing self-binding guidelines to ensure the responsible and ethical use of AI in their products and services. ## What the AI Novice trend means for industry ### For Writing and Content Creation AI-powered prompt generation tools like PromptPal and Phraser are revolutionizing the writing and content creation industry by providing users with tailored prompts and suggestions. ### For Video Editing and Production The introduction of beginner-friendly AI editing tools, such as the one offered by Vimeo, is disrupting the video editing and production industry by simplifying the editing process for creators of all skill levels. ### For AI Governance and Ethics The development of ethical AI use frameworks by companies like Deutsche Telekom is shaping the landscape of AI governance and ethics, ensuring responsible and accountable AI practices. ## Workshop question How can your brand develop services that demystify artificial intelligence and help consumers feel more confident in utilizing the technology? ## Trend signals for AI Novice Trend score 4.1 out of 10, from popularity 62%, activity 44%, freshness 18%. - Popularity: 62% - Activity: 44% - Freshness: 18% ## Examples of the AI Novice trend 5 featured examples from Apr 21 to Aug 31, 2023. - [Workplace AI Use Frameworks](https://www.trendhunter.com/trends/deutsch-telekom-ai): Deutsch Telekom's Nine Guidelines Ensure Safe and Fair AI Use (Category: Tech) Implication: Deutsche Telekom's guidelines for ethical AI use present opportunities for the telecommunications industry to develop AI-driven products and services that enhance customer experie… - [AI Prompt-Writing Services](https://www.trendhunter.com/trends/promptpal): PromptPal Generates Optimal Prompts for Specific Use Cases (Category: Business) Implication: PromptPal and similar AI writing services disrupt the traditional methods of content creation by offering novel ways to generate, customize, and improve written content. - [Question-Based Prompt Generators](https://www.trendhunter.com/trends/phraser): 'Phraser' Uses a Questionnaire to Determine Optimal Prompts (Category: Art & Design) Implication: The AI industry can utilize Question-Based Prompt Generators to increase the accuracy and efficiency of prompts for generative AI services. - [AI-Generated Keyword Suggestions](https://www.trendhunter.com/trends/keyword-suggestions): Reddit Releases 'Keyword Suggestions' Using AI-Powered Technology (Category: Tech) Implication: AI-generated keyword suggestions empower marketers to optimize their campaigns and stay ahead of industry trends. - [Beginner-Friendly AI Editing Tools](https://www.trendhunter.com/trends/vimeo): Vimeo Launches a Simplistic AI-Powered Editing Feature (Category: Tech) Implication: The video editing software industry has an opportunity to develop more advanced AI-powered tools that cater to both novice and professional editors. ## Recent trend clusters - [Fixable Devices](https://www.trendhunter.com/protrends/fixable-devices) (Tech) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)