# AI Mock-Up Generative AI images are helping brands and people determine product plans. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 25, 2023 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/ai-mockup ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the AI Mock-Up trend? **AI Mock-Up:** Businesses are using generative artificial intelligence in the early stages of prototyping--using AI imagery to finalize design plans and/or gauge consumer interest in them. Using AI in this way allows brands to test with fewer limitations while reducing QA and/or prototyping costs. ## The consumer insight behind the AI Mock-Up trend Appreciation for generative AI is growing as it becomes more clear that it offers the ability to pursue and test products (or personal projects) with fewer limitations. Now, the creative process can be enhanced with generative AI, while offering a cheaper alternative to personally creating or commissioning mock-ups that will inevitably be altered--or binned altogether. Lower costs and greater creative expression allow businesses to stay competitive in a fast-changing market. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 2, 2022 to Aug 24, 2023 - Published: Aug 25, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the AI Mock-Up trend ### Generative AI in Prototyping Using generative AI imagery in the early stages of prototyping allows brands to test with fewer limitations while reducing prototyping costs. ### AI-Powered QA Testers AI-powered QA testers can efficiently and effectively conduct play testing and quality assurance for game development, reducing the need for freelance testers. ### Text-to-Image AI Tools Canva's text-to-image AI tool leverages open-source models to automatically generate AI-powered images based on user-inputted message prompts, providing a new creative outlet for users. ## What the AI Mock-Up trend means for industry ### For Product Design Generative AI in prototyping offers businesses the opportunity to enhance the creative process while reducing costs, staying competitive in a fast-changing market. ### For Game Development AI-powered QA testers provide game development studios with a more efficient and effective way to conduct play testing and quality assurance, improving productivity. ### For Graphic Design Text-to-image AI tools in design apps like Canva empower users to automatically generate AI-generated images based on text prompts, expanding creative possibilities. ## Workshop question How could your brand use generative AI to test products and/or gauge customer interest? ## Trend signals for AI Mock-Up Trend score 5.0 out of 10, from popularity 73%, activity 58%, freshness 17%. - Popularity: 73% - Activity: 58% - Freshness: 17% ## Examples of the AI Mock-Up trend 5 featured examples from Nov 2, 2022 to Aug 24, 2023. - [Expanded AI Denim Collections](https://www.trendhunter.com/trends/ai-stable-diffusion): Soorty Launches HumAIn Chapter 2, Using AI Stable Diffusio (Category: Tech) Implication: Soorty's use of AI Stable Diffusion in denim manufacturing disrupts traditional processes and offers new possibilities in garment creation. - [On-Demand AI Fashion](https://www.trendhunter.com/trends/desigual-on-demand): Desigual is Testing Designs Made by Its Team and Artificial Intelligence (Category: Tech) Implication: Disruptive innovation opportunity: Embrace on-demand manufacturing and AI co-creation to transform the fashion industry, enhancing customer experience and reducing inventory costs. - [Text-to-Image AI Tools](https://www.trendhunter.com/trends/canva-1): Canva Launches Its New AI-Enabled Design Tool For All Its Users (Category: Art & Design) Implication: Canva's text-to-image AI tool is a potential disruption opportunity for graphic design by automating the image creation process. - [Automated Play Testers](https://www.trendhunter.com/trends/modl-ai): Modl.ai Raised $8.4 Million to Develop AI-Powered QA Testers (Category: Tech) Implication: AI-powered QA testers could significantly impact the gaming industry by improving the efficiency and effectiveness of the testing process for game development studios. - [Generative AI-Image Editing Tools](https://www.trendhunter.com/trends/generative-ai-1): Photoshop is Allowing Users to Integrate AI to Expand Images (Category: Art & Design) Implication: The graphic design industry can explore disruptive innovation opportunities by integrating generative AI technology tools to enhance image expansion and editing processes. ## Recent trend clusters - [Fixable Devices](https://www.trendhunter.com/protrends/fixable-devices) (Tech) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) ## Trending in Tech - [Three-in-One Battery Leaf Vacuums](https://www.trendhunter.com/trends/three-in-one-battery-leaf-vacuums) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) All articles: [Tech](https://www.trendhunter.com/tech)