# AI Frivolity AI allows brands to prioritize both the functional and the frivolous. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 29, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/ai-frivolity ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the AI Frivolity trend? **AI Frivolity:** Machine learning technology is increasingly being applied to create products used primarily for play-based purposes–with everything from skincare to alcohol brands using artificial intelligence to develop and customize their offerings. This shift appeals via personalization and gives the impression of enhanced legitimacy to customers. ## The consumer insight behind the AI Frivolity trend Consumers are drawn to the promise of artificially intelligent production because it promises that what's being created is suited to their exact needs. When something is branded as being produced with AI, consumers are less concerned with its ability to function well, and therefore trust these products more. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 9 to May 24, 2019 - Published: May 29, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the AI Frivolity trend ### AI-generated customization Machine learning is being applied to create customized products and experiences across industries. ### Real-time personalization Brands are using AI to provide personalized experiences in real-time to meet the immediate needs of consumers. ### AI-powered product development Companies are leveraging AI and machine learning to automate and optimize product development processes. ## What the AI Frivolity trend means for industry ### For Beauty and Skincare The beauty and skincare industry is leveraging AI to create customized solutions based on individual needs. ### For Alcohol Industry The alcohol industry is using AI-powered product development to create new and innovative flavor profiles. ### For Scent and Fragrance Industry The scent and fragrance industry is using AI to create new scent combinations and customized fragrances. ## Workshop question Where in your production process could your brand use AI? ## Trend signals for AI Frivolity Trend score 5.0 out of 10, from popularity 80%, activity 62%, freshness 8%. - Popularity: 80% - Activity: 62% - Freshness: 8% ## Examples of the AI Frivolity trend 4 featured examples from Jan 9 to May 24, 2019. - [Bespoke Skincare Systems](https://www.trendhunter.com/trends/olay-labs-moments): The Olay Labs Moments Creates Customized Skincare in Real-Time at Home (Category: Art & Design) Implication: The beauty and skincare industry can leverage personalized skincare trends to develop innovative products and services that cater to individual preferences and needs. - [Bespoke Skincare Serums](https://www.trendhunter.com/trends/made-to-order-skincare): Universkin Crafts Pharmaceutical-Grade Made-to-Order Skincare (Category: Art & Design) Implication: Exploring disruptive innovation opportunities in the customized manufacturing of pharmaceutical-grade skincare products. - [AI-Developed Millennial Fragrances](https://www.trendhunter.com/trends/millennial-fragrance): O Boticário & IBM Created Fragrances with Machine Learning (Category: Fashion) Implication: The success of AI-developed fragrances in the cosmetics industry opens up opportunities for other cosmetic products, such as skincare and makeup, to be created using artificial in… - [AI-Generated Whisky Spirits](https://www.trendhunter.com/trends/whisky-spirits): Mackmyra and Microsoft are Making Whisky with Artificial Intelligence (Category: Lifestyle) Implication: Implementing AI technology to streamline and optimize the whisky production process. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)