# AI Consumption AI crosses over into food to offer both streamlined and experiential alternatives. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 19, 2019 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/ai-consumption ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the AI Consumption trend? **AI Consumption:** AI integration continues to expand into other consumer categories like food and beverage, providing tools for efficiency, assistance and all-around enjoyment. AI is no longer something only attributed to robots and chat bots, rather, the integration into the actual production of food and beverage products speak to the mainstream use and acceptance for smart and automated solutions in consumers’ day-to-day rituals. ## The consumer insight behind the AI Consumption trend Tech-savvy consumers like Gen Z and Millennials are accustomed to the streamlined efficiency of technology and online platforms. With that, they're looking for increased access to technology in all parts of their life and routine, particularly food and beverage consumption. A need for seamless tech access is resonating with brands as these consumers continue to put their trust and expectation in smart technology. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 22, 2017 to May 10, 2019 - Published: Apr 19, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the AI Consumption trend ### AI-Integrated Food and Beverage Products AI technology is being integrated into the food industry to create smart and automated solutions that appeal to tech-savvy consumers looking for increased access to technology in all parts of their life and routine. ### AI-Generated Product Creation Using AI to create new food and beverage products, including both unexpected flavor pairings and plant-based ingredients, presents a unique opportunity for disruption in the food industry. ### Personalized AI Technologies for Custom Recommendations AI-driven technology that provides personalized recommendations, like the 5thru drive-thru system, is a growing trend that offers disruptive innovation opportunities in a range of industries including QSR, fast casual, and retail. ## What the AI Consumption trend means for industry ### For Food and Beverage AI technology is being leveraged in the food industry to create new products and offer customized solutions for consumers looking for healthy alternatives. ### For Technology The integration of AI into a range of industries beyond just robotics and chatbots is expanding, providing new opportunities for tech-based companies. ### For Service Industry The trend towards personalized AI technologies offers opportunities for disruption in a range of service-oriented industries including QSR, fast casual, and retail. ## Workshop question In what way could you incorporate AI into your consumers' daily rituals and interactions with your business? ## Trend signals for AI Consumption Trend score 3.8 out of 10, from popularity 74%, activity 33%, freshness 8%. - Popularity: 74% - Activity: 33% - Freshness: 8% ## Examples of the AI Consumption trend 5 featured examples from Dec 22, 2017 to May 10, 2019. - [AI-Created Pretzel Snacks](https://www.trendhunter.com/trends/pretzel-stick-snack): Lotte's New Pretzel Stick Snack Was Created by Artificial Intelligence (Category: Lifestyle) Implication: The food industry is leveraging artificial intelligence to create unexpected and innovative new snack flavors and combinations. - [AI-Created Vegan Burgers](https://www.trendhunter.com/trends/futuro-burger): Fazenda Futuro's Futuro Burger Was Created with Artificial Intelligence (Category: Lifestyle) Implication: The food and beverage sector can explore AI-assisted food production to create more innovative and satisfying plant-based products. - [AI-Generated Whisky Spirits](https://www.trendhunter.com/trends/whisky-spirits): Mackmyra and Microsoft are Making Whisky with Artificial Intelligence (Category: Lifestyle) Implication: Implementing AI technology to streamline and optimize the whisky production process. - [AI-Made Greek Yogurts](https://www.trendhunter.com/trends/notyogurt): The Not Company Prepares to Launch its Creamy Dairy-Free NOTYOGURT (Category: Lifestyle) Implication: AI and plant-based ingredients can disrupt the dairy industry and transform the way we think about food and nutrition. - [Personalized AI Drive-Thrus](https://www.trendhunter.com/trends/drive-thru-experience): 5thru's Drive-Thru Experience Involves Custom Recommendations (Category: Lifestyle) Implication: The use of AI-driven drive-thru technology can revolutionize customer experiences and boost sales in the QSR industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)