# Alcohol Aftercare Gen X inspires Millennials to seek betterment products that combat hangovers. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Aug 30, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aftereffect-alcohol ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Alcohol Aftercare trend? **Alcohol Aftercare:** Brands offer remedies for next-day-recovery due to side effects from alcohol consumption. Seeking a balance between habitual, social drinking and restoration, Millennials learn from Gen Xers to embrace treatments that mitigate ailments such as dehydration, without completely ridding liquor from their lives. This shift sees brands providing new products targeting aging Millennials who look for cues from older generations, as a way to maintain health and permissiveness. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 1, 2015 to Jul 25, 2017 - Published: Aug 30, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Alcohol Aftercare trend ### Proactive Hangover Prevention Consumers are looking for ways to mitigate hangover symptoms before they start to appear. ### Natural Hangover Remedies Brands are using natural ingredients to provide hangover relief, avoiding the use of synthetic drugs. ### Cultural Hangover Cures Brands are exploring traditional remedies from other cultures, such as South Korea, to create innovative hangover-prevention products. ## What the Alcohol Aftercare trend means for industry ### For Food and Beverage Food and beverage brands can develop and market hangover-prevention products, such as probiotics, jerky snacks, and natural hangover remedies. ### For Health and Wellness The health and wellness industry can create hangover remedies using natural, healthful ingredients and promoting proactive prevention. ### For Travel and Tourism Tourism companies can create hangover-prevention packages, tours and products that explore cultural hangover cures. ## Workshop question Consider your target demographic, is there a way to skew current marketing strategies that would align better with a completely new demographic? ## Trend signals for Alcohol Aftercare Trend score 2.9 out of 10, from popularity 44%, activity 34%, freshness 8%. - Popularity: 44% - Activity: 34% - Freshness: 8% ## Examples of the Alcohol Aftercare trend 5 featured examples from Dec 1, 2015 to Jul 25, 2017. - [Hangover-Curing Drinks](https://www.trendhunter.com/trends/hangover-symptoms): 'Aftermath' is a Function Drink That Eases Hangover Symptoms (Category: Lifestyle) Implication: Aftermath is creating disruptive opportunities by introducing a new type of beverage specifically designed to alleviate hangover symptoms. - [Probiotic Hangover Supplements](https://www.trendhunter.com/trends/probiotic-blend): The ClearVia Probiotic Blend Helps the Body Metabolize Alcohol (Category: Lifestyle) Implication: The health and wellness industry can leverage the popularity of probiotic hangover supplements to expand its product line and target new consumer segments. - [Hangover-Thwarting Jerky Snacks](https://www.trendhunter.com/trends/hangoverpreventing-meat): This Snack is the World's First Hangover-Preventing Meat (Category: Lifestyle) Implication: Businesses in the food and beverage industry can explore opportunities in developing hangover-curing foods or functional food snacks. - [Revitalizing Hangover Cures](https://www.trendhunter.com/trends/south-korean-hangover-cure): 'Morning Recovery' is Based on a South Korean Hangover Cure (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of revitalizing hangover cures by exploring new ingredients and launching innovative products. - [Rainbow-Hued Hangover Lattes](https://www.trendhunter.com/trends/hangover-drinks): 'The Good Sort' Shares Hangover Drinks Powered by Superfoods (Category: Lifestyle) Implication: The hangover drink market within the food and beverage industry stands to benefit from innovative, health-focused options that appeal to consumers seeking functional and aesthetic… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)