# Affection Aid Digital tools make it easier than ever for consumers to find their love matches. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Sep 27, 2012 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/affection-aid ## Key Figures - Trend score: 1.9/10 - Evidence articles: 5 ## What is the Affection Aid trend? **Affection Aid:** Over 40 million people in the United States have tried online dating, according to Statistic Brain, and the rise of e-dating goes hand in hand with new digital tools that also help singles find and assess their love matches. These innovations do everything from testing a couple's compatibility to assessing whether a person's secret love shares the same romantic feelings. Because consumers are so busy today, many are finding it harder to take the traditional route when it comes to dating; thus, these digital aids are welcome innovations to those still on the quest for true love. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 24 to Sep 24, 2012 - Published: Sep 27, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Affection Aid trend ### Digital Compatibility Tools Digital tools that help people assess compatibility and find true love are on the rise. ### Social Media Integration Dating apps integrating social media behavioral data are becoming more popular among consumers. ### Affection Detection Technology Affection detection technology is making it easier for people to assess compatibility and jumpstart relationships. ## What the Affection Aid trend means for industry ### For Social Media Social media companies can integrate features that use behavioral data for matching to attract more users. ### For Online Dating Online dating sites can incorporate more innovative features to stay relevant in an ever-changing market. ### For Technology Affection detection technology presents opportunities for tech companies to develop new tools and products for consumers. ## Trend signals for Affection Aid Trend score 1.9 out of 10, from popularity 36%, activity 12%, freshness 8%. - Popularity: 36% - Activity: 12% - Freshness: 8% ## Examples of the Affection Aid trend 5 featured examples from Jan 24 to Sep 24, 2012. - [Social Media-Synced Dating Sites](https://www.trendhunter.com/trends/complete-me-private-facebook-app2): Find Love With Thecomplete.me Private Facebook App (Category: Business) Implication: The dating industry can leverage the trend of social-media based dating to create more efficient and effective matchmaking algorithms. - [Playlist Matchmakers](https://www.trendhunter.com/trends/chuchu-tune-app): The ChuChu Tune App Matches Prospective Couples via Their Musical Tastes (Category: Tech) Implication: Disruptive innovation opportunity: Incorporate music-based matchmaking features into existing dating apps to enhance compatibility matching. - [Affection Detection Apps](https://www.trendhunter.com/trends/brain-kiss): Brain Kiss is an App that Gauges Two People's Compatibility in Seconds (Category: Lifestyle) Implication: The dating industry can benefit from the development of Brainwave Compatibility Apps, which can provide customers with reliable indicators of compatibility. - [Anonymous Video Calling Apps](https://www.trendhunter.com/trends/whoshere-app): WhosHere App Enables Meetups Online for Dating or Chat (Category: Tech) Implication: Innovative mobile app development companies can leverage the popularity of anonymous video calling and location-based services to create new apps that foster connections. - [Secret Love Matchmakers](https://www.trendhunter.com/trends/huntcha): Huntcha Facebook App Helps You Find Out if Your Crush Feels the Same (Category: Pop Culture) Implication: Social networking platforms can capitalize on Huntcha’s technology to drive user engagement and acquisition in the highly competitive dating app market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)