# Prioritizing Presentation Relying less on skill, consumers update food to be visually appealing. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 26, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aesthetical-edible ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Prioritizing Presentation trend? **Prioritizing Presentation:** With the explosion of foodie culture and an increasingly frugal population that prefer entertaining from home, the focus on home cooking for guests is placing increased pressure on consumers to create culinary works of art. Aiding the novice chef, accessories that shape, display or help augment food to be more aesthetically appealing place higher currency on display rather than taste. This shift from taste to presentation speaks to the culture surrounding cooking shows and celebrity chefs that consumers learn to imitate visually, but never taste-wise. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 28, 2013 to Feb 26, 2014 - Published: Feb 26, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Prioritizing Presentation trend ### Visual Food Presentation Increasing focus on presentation rather than taste is leading to the creation of accessories that shape, display or help augment food to be more aesthetically appealing. ### Edible Dishware The Sweeeeet Tableware Set and other edible dishware options offer an opportunity to extend the life cycles of food by making them into an organic, edible beauty. ### Food Gadgets and Unique Shaping Gadgets like the Rice Cube or the Apple Pie Cone are innovating the way we present and enjoy food, creating new shapes from otherwise traditional foods. ## What the Prioritizing Presentation trend means for industry ### For Kitchen Tools and Accessories As presentation of food and unique shaping gains more prominence, there is scope for creating innovative kitchen tools and accessories to ease this process. ### For Dishware and Serveware The rise of edible dishware opens up new opportunities for creating sustainable and unique dishware and serveware options. ### For Food and Beverage As consumers continue to place importance on presentation, there is a need for the food and beverage industry to develop more visually appealing options that are supported by the use of unique shaping gadgets. ## Trend signals for Prioritizing Presentation Trend score 4.0 out of 10, from popularity 54%, activity 58%, freshness 8%. - Popularity: 54% - Activity: 58% - Freshness: 8% ## Examples of the Prioritizing Presentation trend 6 featured examples from Dec 28, 2013 to Feb 26, 2014. - [Cube-Shaping Food Gadgets](https://www.trendhunter.com/trends/rice-cube-kitchenware): Create Blocks of Rice Like a SousChef with the Rice Cube Kitchenware (Category: Art & Design) Implication: The kitchenware industry can explore and develop innovative gadgets like the Rice Cube to cater to the growing demand for convenient and visually appealing meal preparation. - [Reshaped Pastry Desserts](https://www.trendhunter.com/trends/apple-pie-cone): The Apple Pie Cone Makes the Treat Easier to Handle and Eat (Category: Lifestyle) Implication: Opportunity for bakeries to create and market convenient pastry desserts for busy customers. - [Booze-Infused Fruit Shooters](https://www.trendhunter.com/trends/strawberry-margarita-jello-shooters): The DIY Strawberry Margarita Jello Shooters are Fun and Easy (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of alcohol-infused snacks to create new product lines and expand their offerings. - [Seafaring Nesting Dishes](https://www.trendhunter.com/trends/fish-plates): These Fish Plates Will Organize Any Dinner Table (Category: Special) Implication: Disruptive innovation opportunity for tableware manufacturers to design and produce nesting dishes and coordinated dinnerware sets. - [Perfectly Palatable Plates](https://www.trendhunter.com/trends/sweeeeet-tableware): The Sweeeeet Tableware Set is Made From Traditional Korean Dessert (Category: Art & Design) Implication: The creation of edible tableware opens up opportunities for the food and beverage industry to create sustainable, unique, and interactive dining experiences. - [Heart-Shaped Waffle Makers](https://www.trendhunter.com/trends/chefs-choice-m840-wafflepro-express): The Chef's Choice M840 WafflePro Express is a Must for Valentine's Day (Category: Lifestyle) Implication: The home appliances industry can develop heart-shaped or holiday-themed appliances to create a more emotional connection with consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)