# Aesthetic Indulgence The design industry embraces a calorie-packed, yet guilt-free aesthetic. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 22, 2013 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aesthetic-indulgence ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Aesthetic Indulgence trend? **Aesthetic Indulgence:** Indulgence is less of a priority in this health-conscious age than it was previously. To combat this, consumers are seeking a way to express gluttony in other places. This has resulted in the adaptation of confection as an aesthetic. Not only is this look indulgent in its nod toward calorie-packed edibles; its childlike, lighthearted tone allows consumers to express a less serious side of their personalities. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 15, 2012 to May 21, 2013 - Published: May 22, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Themes within the Aesthetic Indulgence trend ### Indulgent Aesthetics The adaptation of confection as an aesthetic allows consumers to express a less serious side of their personalities. ### Edible Fashion Fashion professionals are breaking down their taboo views on food, leading to designer collaborations and fashion accessories inspired by sweet treats. ### Sweet DIY Decor DIY enthusiasts are incorporating dessert-themed decor in their party and home projects to add a fun, playful touch. ## What the Aesthetic Indulgence trend means for industry ### For Food and Beverage The food and beverage industry can explore new product development opportunities by deviating from traditional food flavors and incorporating indulgent aesthetics. ### For Fashion The fashion industry can take inspiration from food and create innovative designs that cater to consumers' desire for playfulness and indulgence. ### For Home Decor The home decor industry can incorporate playful dessert-themed elements into their products to cater to consumers' desires for fun and unique design. ## Trend signals for Aesthetic Indulgence Trend score 4.1 out of 10, from popularity 63%, activity 51%, freshness 8%. - Popularity: 63% - Activity: 51% - Freshness: 8% ## Examples of the Aesthetic Indulgence trend 6 featured examples from Mar 15, 2012 to May 21, 2013. - [Frosted Dessert Manicures](https://www.trendhunter.com/trends/cute-cupcake-nail-art): This Cute Cupcake Nail Art by Cutepolish is Sweet Enough to Eat (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce a line of nail care products that feature edible nail polishes and customizable nail accessories to cater to the demand for creative a… - [Designer Dessert Heels](https://www.trendhunter.com/trends/ice-cream-pumps): Karl Lagerfeld’s Ice Cream Pumps Will Cool Down Any Catwalk (Category: Fashion) Implication: The fashion industry can explore the integration of food and fashion, creating one-of-a-kind edible products that appeal to fashion-forward consumers. - [DIY Ice Cream Pinatas](https://www.trendhunter.com/trends/oh-happy-day): The 'Oh Happy Day' Blog Shows How to Make Easy Dessert Party Decorations (Category: Art & Design) Implication: Companies can develop new business models that focus on providing DIY party decorations for consumers who value personalization and uniqueness. - [Dessert-Shaped Cosmetics](https://www.trendhunter.com/trends/makeup-sweet-packaging): Shades of Chocolate Wrapped in Sweet Design by Etude House (Category: Fashion) Implication: The cosmetic industry can benefit from experimenting with food-inspired packaging, creating multifunctional products, and targeting niche markets. - [Candy-Charging Cables](https://www.trendhunter.com/trends/chocolate-usb-hub): Take a Bite of this Scrumptuously Cute Chocolate USB Hub (Category: Tech) Implication: The consumer electronics industry can explore the production of playful USB accessories to cater to the preferences of tech-savvy individuals seeking unique and entertaining compu… - [Bitten Candy Cushions (UPDATE)](https://www.trendhunter.com/trends/sweet-decor): These Dessert-Shaped Pillows Make for Sweet Decor Elements (Category: Art & Design) Implication: The home decor industry can capitalize on the trend of food-themed decor items by creating products that appeal to consumers' sense of nostalgia and whimsy. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)