# Aesthetic Exhibition Galleries and museums adopt Instagram-worthy exhibits for mass appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 23, 2018 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/aesthetic-exhibition ## Key Figures - Trend score: 6.2/10 - Evidence articles: 6 ## What is the Aesthetic Exhibition trend? **Aesthetic Exhibition:** As the experience economy continues to grow, typically traditional businesses and destinations are adapting as a means to gain exposure and engagement. Museums, galleries and exhibits are participating in this shift by collaborating with artists and holding exhibits that speak more to bold, share-worthy designs and aesthetics as opposed to simply cultural or historic significance. Catering to an Instagram-obsessed generation, these curated exhibits are not only exposing art to new generations, but they’re also changing the way art, culture and educational activities are perceived and experienced. ## At a Glance - Evidence: 6 featured examples - Articles from: May 5, 2017 to Mar 14, 2018 - Published: Mar 23, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Aesthetic Exhibition trend ### Multi-Sensory Experience Businesses are creating immersive, interactive and visually appealing experiences to cater to younger audiences. ### Social Media-Friendly Companies are designing pop-up spaces and exhibits that are designed with Instagram and other social media platforms in mind. ### Digital Art Museums Art exhibitions that focus on digital and interactive displays are gaining popularity, providing a unique experience for visitors. ## What the Aesthetic Exhibition trend means for industry ### For Entertainment Entertainment industry professionals can cater to the experience economy by creating immersive, photogenic and interactive experiences. ### For Beauty Companies in the beauty industry can create multi-sensory pop-up spaces that are highly shareable on social media, offering an all-encompassing experience. ### For Tourism Businesses in the tourism industry can boost their appeal to younger generations by creating visually appealing, immersive attractions and exhibitions. ## Workshop question What is the most traditional aspect of your business? What element of that could you adapt or reinvent to attract younger, experience-seeking consumers? ## Trend signals for Aesthetic Exhibition Trend score 6.2 out of 10, from popularity 90%, activity 87%, freshness 8%. - Popularity: 90% - Activity: 87% - Freshness: 8% ## Examples of the Aesthetic Exhibition trend 6 featured examples from May 5, 2017 to Mar 14, 2018. - [Digital Art Museums](https://www.trendhunter.com/trends/digital-art-museum): Mori Building and teamLab are Opening a Unique Art Venue in Tokyo (Category: Art & Design) Implication: The growth of immersive art experiences and digital installations presents opportunities for the art and culture industry to create innovative exhibits that attract a wider audien… - [Immersive Ice Cream Museums](https://www.trendhunter.com/trends/ice-cream-museums): L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users (Category: Marketing) Implication: Museums and galleries can attract new audiences by creating immersive and interactive experiences. - [Interactive Egg-Themed Museums](https://www.trendhunter.com/trends/the-egg-house): The Egg House is New York's Newest Multi-Sensory Museum (Category: Art & Design) Implication: Disruptive innovation opportunity for tourism and travel industry to offer unique and immersive museum experiences to attract visitors. - [Color Museum Experiences](https://www.trendhunter.com/trends/the-color-factory): The Color Factory is a Museum for the Instagram Generation (Category: Social Media) Implication: The trend of Instagrammable museum experiences presents an opportunity for museums and galleries to engage younger audiences and create unique interactive experiences that encoura… - [Immersive Candy-Themed Museums](https://www.trendhunter.com/trends/museum-of-candy): The Museum of Candy Will Be Opening in NYC This Summer (Category: Social Media) Implication: The entertainment industry can capitalize on the immersive candy-themed museum trend by creating similar experiences in other cities to cater to a wide audience. - [Luxury Brand Pop-Ups](https://www.trendhunter.com/trends/chanel-beauty-house): Chanel Beauty House Aims to be Highly Instagrammable (Category: Fashion) Implication: The beauty industry can capitalize on the trend of immersive brand experiences by creating pop-up spaces that offer unique visual and interactive opportunities for customers. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)