# Aesthetic E-Bikes Modern e-bikes target a new demographic with traditional design. By [Mark Onufer](https://www.trendhunter.com/MarkOnufer), Vice President, Sales | Keynote Speaker | Published May 8, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aesthetic-ebikes ## Key Figures - Trend score: 6.5/10 - Evidence articles: 4 ## What is the Aesthetic E-Bikes trend? **Aesthetic E-Bikes:** With many minimalist e-bikes already driving the market, brands that merge contemporary innovations with traditional motorcycle-like designs are now serving a diversified age range. This shift shows how brands can introduce new demographics to the values of eco-consumption. ## The consumer insight behind the Aesthetic E-Bikes trend For young consumers who are more aware and active in battling the threat of climate change, factors that impact purchasing decisions are vast. This includes functionality, efficiency, carbon footprint, and design. As a result, this demographic favors brands that can satisfy all these needs simultaneously. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 15, 2018 to Mar 9, 2019 - Published: May 8, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Examples of the Aesthetic E-Bikes trend 4 featured examples from Mar 15, 2018 to Mar 9, 2019. - [Motorcycle-Inspired Urban Electric Bikes](https://www.trendhunter.com/trends/urban-electric-bike): Timmermans Fietsen's Inspiration is the Scrambler Hog (Category: Autos) Implication: The custom bicycle manufacturing industry can take advantage of the trend of motorcycle-inspired designs by offering personalized and unique electric bikes to consumers. - [Electrified Urbanite Bikes](https://www.trendhunter.com/trends/bison-superbikes): Bison Superbikes Draws Inspiration from the Past for Futuristic Rides (Category: Eco) Implication: Disruptive innovation opportunity: Incorporate new materials and design concepts to create efficient and compact electric vehicles for urban use. - [Cost-Effective Commuting Bikes](https://www.trendhunter.com/trends/onyx-motorbike): The ONYX Motorbike is the Perfect Public Transportation Solution (Category: Autos) Implication: The ONYX Motorbike presents a disruptive innovation opportunity in the electric vehicle industry for urban commuters. - [Dual-Suspension Electric Bikes](https://www.trendhunter.com/trends/buzzraw-x): The Coast Cycles 'Buzzraw X' Comes in Three Models (Category: Eco) Implication: Opportunity for bike manufacturers to invest in R&D efforts to create more efficient, sustainable and comfortable electric bikes. **Workshop question:** How can your brand alter aspects of your product/service to reach new demographics? ## Themes within the Aesthetic E-Bikes trend ### Merge of Contemporary and Traditional Design E-bike brands are introducing traditional motorcycle-like designs to appeal to a diversified age range. ### Affordable Electric Travel Option Cost-effective electric bikes like ONYX Motorbikes are becoming popular public transportation solutions for consumers seeking easy-to-use yet stylish auto options. ### IoT-Enabled Electric Bikes E-bikes are offering real-time GPS tracking and iOS integration features to address consumer preferences for IoT connectivity. ## What the Aesthetic E-Bikes trend means for industry ### For Electric Bikes Innovations in e-bike designs and affordability are driving a new consumer demographic. ### For Sustainable Transportation E-bikes that address climate change factors like functioning, efficiency, carbon footprint, and design are becoming favorable for younger, conscious consumers. ### For Urban Mobility E-bikes provide a cheap, affordable, and efficient mode of transportation for city dwellers, especially with IoT and GPS functionalities. ## Trend signals for Aesthetic E-Bikes Trend score 6.5 out of 10, from popularity 92%, activity 94%, freshness 8%. - Popularity: 92% - Activity: 94% - Freshness: 8% ## Recent trend clusters - [Shelf Heirlooms](https://www.trendhunter.com/protrends/display-worthy-packaging) (Art & Design) - [Mood Objects](https://www.trendhunter.com/protrends/portable-ambient-lamps) (Art & Design) - [Scoped Judgment](https://www.trendhunter.com/protrends/medical-decision-support) (Tech) - [Lasting Profiles](https://www.trendhunter.com/protrends/repairable-leather-boots) (Fashion) ## Trending in Art & Design - [Reversible Blocky Lamps](https://www.trendhunter.com/trends/reversible-blocky-lamps) - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Premium Robotic Cleaning Systems](https://www.trendhunter.com/trends/robotic-cleaning-system) All articles: [Art & Design](https://www.trendhunter.com/artdesign)