# Aesthetic Eating Beautiful presentation elevates the dining experience through visuals. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 15, 2017 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aesthetic-eating ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Aesthetic Eating trend? **Aesthetic Eating:** Restaurant menus are catering to those interested in Instagram-friendly dining experiences by producing brightly colored, aesthetically pleasing dishes that lend themselves to image-based social sharing. This shift speaks to the interest in creating social media-friendly experiences that offer rare elements of joy and delight, while it also highlights the innate interest in curation as a means of having specific control over something tangible in a time of great cultural and social stress. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 8, 2016 to Jul 18, 2017 - Published: Jul 15, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Examples of the Aesthetic Eating trend 5 featured examples from Nov 8, 2016 to Jul 18, 2017. - [Geological Food Shops](https://www.trendhunter.com/trends/usaginonedoko): The Usaginonedoko Cafe Creates Food Inspired by Rocks and Minerals (Category: Lifestyle) Implication: Opportunity for restaurants and food brands to tap into the trend of geological-inspired food products. - [Multicolored Toast Art](https://www.trendhunter.com/trends/food-photographer): Food Photographer Adeline Waugh Creates 'Unicorn Toast' Designs (Category: Lifestyle) Implication: The food art industry can leverage the trend of edible artwork to create and sell visually stunning food products, attracting customers who are seeking unique and visually appeali… - [Brewery Inspired Donut Bars](https://www.trendhunter.com/trends/rebel-donut-bar): The Rebel Donut Bar Seeks to Offer Miniature, Artisan Treats (Category: Marketing) Implication: Opportunity for food and beverage businesses to stay on trend by offering unique and exclusive flavors, and miniature versions of their products for sampling purposes. - [Chromatic Burger Buns](https://www.trendhunter.com/trends/aryzta-food-solutions): Aryzta Food Solutions is Helping Restaurants Win on Social Media (Category: Lifestyle) Implication: Foodservice businesses can set themselves apart by offering visually appealing and unique food options for social media-savvy customers. - [Rainbow Noodle Bowls](https://www.trendhunter.com/trends/unicorn-noodles): These Bright Unicorn Noodles are Colored Naturally for a Multihued Meal (Category: Lifestyle) Implication: Opportunity to create innovative and visually captivating dishes using natural food coloring, appealing to the millennial market and social media influencers. **Workshop question:** How can your product or service lend itself to the desire for up-leveled aesthetics? ## Themes within the Aesthetic Eating trend ### Instagram-Friendly Dining Creating aesthetically pleasing dishes for social media sharing creates opportunities to increase brand awareness and reach. ### Nature-Inspired Products Drawing inspiration from nature to create unique products and experiences offers a chance to tap into the growing market of consumers seeking eco-friendly, sustainable, and experiential options. ### Photography-Friendly Food Innovating food products and presentations that are visually appealing and photographable presents opportunities to attract younger generations and increase social media visibility. ## What the Aesthetic Eating trend means for industry ### For Food and Beverage Innovations in food product and presentation can attract a larger audience and increase social media visibility, ultimately leading to increased revenue. ### For Hospitality and Tourism Creating unique and experiential offerings, such as nature-inspired cafes, lodges and shops can attract a wider range of consumers and offer opportunities for further development. ### For Product Development Drawing inspiration from nature and socially-driven fads to create visually appealing product offerings could lead to potential market differentiation and a larger market share. ## Trend signals for Aesthetic Eating Trend score 4.6 out of 10, from popularity 63%, activity 66%, freshness 8%. - Popularity: 63% - Activity: 66% - Freshness: 8% ## Recent trend clusters - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Climate Buffer](https://www.trendhunter.com/protrends/range-extended-suv) (Autos) - [Purpose Tuning](https://www.trendhunter.com/protrends/electric-suv-variants) (Autos) - [Driver Display](https://www.trendhunter.com/protrends/driver-display) (Autos) ## Trending in Pop Culture - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) - [Shoppable Swimwear Campaigns](https://www.trendhunter.com/trends/shoppable-swimwear-campaign) All articles: [Pop Culture](https://www.trendhunter.com/popculture)