# Aesthetic Air Air purification products are designed with home aesthetics in mind. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 11, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aesthetic-air ## Key Figures - Trend score: 6.0/10 - Evidence articles: 4 ## What is the Aesthetic Air trend? **Aesthetic Air:** The rise of home air purification devices has led to an enhanced focus on the design of these products, with brands now catering to consumers seeking minimalist aesthetic beauty alongside function. ## The consumer insight behind the Aesthetic Air trend Though minimalist influences are still popular design trends among consumers, the urge to purchase for the home hasn't waned. Consumers often seek out multifunctionality or streamlined designs that offer a minimalist aesthetic, without having to avoid purchasing goods altogether. Merging these different desires allows people to create personal spaces that are both visually appealing and functional. ## At a Glance - Evidence: 4 featured examples - Articles from: May 8 to Dec 11, 2018 - Published: Dec 11, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Aesthetic Air trend ### Aesthetic air purification devices Designing air cleaners that cater to consumer's desire for minimalist aesthetic beauty alongside function. ### Plant-based air purifiers Creating air purifiers that use plant photosynthesis technology to remove harmful toxins and pollutants from the home environment. ### Multi-functional air cleaners Designing air cleaners that offer multi-functionality or streamlined designs for consumers who seek out minimalist aesthetics. ## What the Aesthetic Air trend means for industry ### For Home appliances Designers in the home appliances industry can integrate air purifiers with minimalist design aesthetics. ### For Health and wellness Businesses in the health and wellness industry can capitalize on plant-based air purifiers for their potential health benefits and ability to remove harmful toxins. ### For Furniture Furniture manufacturers can create multi-functional pieces like side-table air purifiers that cater to the need for dual-purpose products in small living spaces. ## Workshop question How can your brand better prioritize aesthetics as much as function in the products/services it offers? ## Trend signals for Aesthetic Air Trend score 6.0 out of 10, from popularity 90%, activity 81%, freshness 8%. - Popularity: 90% - Activity: 81% - Freshness: 8% ## Examples of the Aesthetic Air trend 4 featured examples from May 8 to Dec 11, 2018. - [Plant-Based Air Purifiers](https://www.trendhunter.com/trends/plantbased-air-purifier): brēth Brings a Functional Nature-Infused Element to the Household (Category: Eco) Implication: The home decor industry can explore the integration of plant-based air purifiers as functional and visually appealing elements for interior design. - [Side Table Air Purifiers](https://www.trendhunter.com/trends/cozy-air-purifier): The Conceptual 'COZY' Air Purifier Blends Seamlessly into Any Space (Category: Lifestyle) Implication: Companies in the home appliance industry can develop and market air purifiers that serve additional functions, such as charging devices or serving as furniture. - [Side Table Air Purifiers](https://www.trendhunter.com/trends/airea-air-purifier): The 'Airea' Air Purifier Can be Easily Integrated into a Living Space (Category: Lifestyle) Implication: Disruptive innovation opportunities in home decor involve designing dual-purpose products that can blend in with existing furnishings, while addressing common concerns like air pu… - [Coffee Table Air Purifiers](https://www.trendhunter.com/trends/twoway-air-purifier): The 'Twoway' Air Purifier Hides in Plain Sight as a Piece of Furniture (Category: Lifestyle) Implication: The furniture industry can integrate air purification technology into their designs and create products that meet modern home needs beyond aesthetics or functionality. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)