# Adverhoaxes Capitalizing on the viral network to spread rumors, and therefore ads, on the web. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 16, 2008, updated Nov 13, 2008 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/adverhoaxes-capitalizing-on-the-viral-ability-to-spread-rumors-therefore-ad ## Key Figures - Trend score: 5.2/10 - Evidence articles: 8 ## What is the Adverhoaxes trend? **Adverhoaxes:** The internet has given pranksters the ability to make hoaxes spread at faster rates and broader reaches than ever before. A few companies have caught on to the opportunities inherent in hoaxes and have had incredible viral results. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 21 to Jun 25, 2008 - Published: Oct 16, 2008 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Adverhoaxes trend ### Viral Hoaxes The power of the internet to create disinformation provides an opportunity for businesses to tap into the trend of hoax creation. ### Faked Premieres Companies can take advantage of the success of movie or television show premieres by creating their own fake version to generate buzz around their product. ### Fake Innovations Businesses can play with the concept of unsolicited designs or fake improvements to a product or landmark to generate interest and publicity. ## What the Adverhoaxes trend means for industry ### For Advertising Advertising companies can utilize hoaxes to generate viral campaigns that generate interest in a product or brand. ### For TV and Film The concept of fake premieres can be used by TV and film production companies to generate buzz for upcoming seasons or films. ### For Art and Design Designers and artists can try hoaxing a public object like a landmark or a fictional creature to bring attention to their designs while stirring conversation and creating buzz. ## Trend signals for Adverhoaxes Trend score 5.2 out of 10, from popularity 78%, activity 71%, freshness 8%. - Popularity: 78% - Activity: 71% - Freshness: 8% ## Examples of the Adverhoaxes trend 8 featured examples from Mar 21 to Jun 25, 2008. - [Moonvertising](https://www.trendhunter.com/trends/beer-in-space-moonvertising): Rolling Rock Beer In Space (Category: Unique) Implication: Moonvertising offers a new frontier in experiential marketing and advertising mediums for companies to leverage. - [Fake Premieres](https://www.trendhunter.com/trends/lg-scarlet): LG Scarlet (Category: Pop Culture) Implication: Companies in the consumer electronics industry can benefit from hosting extravagant product launches and leveraging teaser campaigns to create buzz and excitement around new produ… - [Hoax Hacks](https://www.trendhunter.com/trends/billboard-hijacking-graffiti-artist-hacks-clear-channel): Skullphone Fakes Digital Billboard Hijack (Category: Unique) Implication: Disruptive innovation opportunity: Integrate blockchain technology into advertising platforms to ensure transparency and prevent fraudulent activities like paid hacking. - [Mega Hoaxes](https://www.trendhunter.com/trends/biggest-drawing-hoax): Biggest Drawing is a Fake (Category: Unique) Implication: Implement blockchain technology and digital authentication methods to ensure the authenticity of artworks and prevent fraudulent claims. - [Serero Eiffel Tower Extension (UPDATE)](https://www.trendhunter.com/trends/hoax-serero-eiffel): Le Grande Hoax (Category: Art & Design) Implication: Unsolicited advertising designs can be a cost-effective way for designers to gain exposure and for brands to receive free publicity. - [Viral Hoaxes](https://www.trendhunter.com/trends/lost-brazilian-tribe-a-big-fat-hoax): Lost Brazilian Tribe Not Real (Category: Eco) Implication: The viral hoax about the lost Brazilian tribe exposes the vulnerability of media outlets to disseminate inaccurate information, creating opportunities for improved verification pr… - [UPDATE: Cooking Eggs with Mobile Phones a Hoax](https://www.trendhunter.com/trends/cooking-eggs-with-mobile-phones-a-hoax) (Category: Unique) Implication: Companies specializing in mobile phone manufacturing and radiation-reducing products can leverage mobile phone safety concerns to offer innovative products and services. - [Big Brand Hoaxes](https://www.trendhunter.com/trends/shocking-advertising-bmw-hates-dogs): BMW Dog Zapper (Category: Autos) Implication: Opportunity for car manufacturers to leverage April Fool's Day to showcase their innovative and playful side. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)