# Retiree Adventure Aiding a lust for new experiences, senior services provide youthful experiences. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Oct 8, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/adventurous-retiree ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Retiree Adventure trend? **Retiree Adventure:** Breaking free of stereotypes, aging consumers are seeking out services and opportunities typically associated with a younger lifestyle. Providing retirees with the chance to travel and explore both social and romantic endeavors, these services allow seniors to maintain a sense of adventure, even in old age. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 5, 2013 to Sep 16, 2014 - Published: Oct 8, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Retiree Adventure trend ### Active Elderly Seniors increasingly seek services and experiences typically associated with younger people, such as travel and social activities. ### Intergenerational Tech Education Digital education programs that teach seniors how to use apps and platforms like Instagram, Skype, and Facebook, can create new interaction opportunities with younger generations. ### Senior Companionship Old age dating sites and home swapping services like Stitch and LinkedAge are catering to the need for mature companionship, travel buddies and activity partners for seniors. ## What the Retiree Adventure trend means for industry ### For Travel and Leisure Industry Creating services tailored towards seniors' needs and interest, such as senior-friendly tours, destinations, and accommodation. ### For Elder Care Industry Providing active and social services such as home swapping, senior dating sites, and educational tech programs to meet the needs of seniors who refuse to be stereotyped. ### For Technology Industry Developing technologies and digital tools to connect different age generations and creating better ways to educate and engage seniors on technological topics and trends. ## Trend signals for Retiree Adventure Trend score 4.1 out of 10, from popularity 72%, activity 42%, freshness 8%. - Popularity: 72% - Activity: 42% - Freshness: 8% ## Examples of the Retiree Adventure trend 4 featured examples from Oct 5, 2013 to Sep 16, 2014. - [Selfie-Taking Seniors](https://www.trendhunter.com/trends/vintage-photos-online): This 'Instagram-Pa' is Sharing his Vintage Photos Online (Category: Life-Stages) Implication: Social media platforms like Instagram can create disruptive innovation opportunities by developing features, content, or campaigns specifically designed for older adults. - [Old Age Dating Sites](https://www.trendhunter.com/trends/old-age-dating): 'Stitch' is a Dating Site Specifically for Those Over 50 (Category: Life-Stages) Implication: Old age dating shows that there needs to be a specific dating service targeted towards seniors. - [Retirement House Swap Sites](https://www.trendhunter.com/trends/home-swapping-site): LinkedAge's Home Swapping Site is for Seniors with Wanderlust (Category: Life-Stages) Implication: The travel industry can explore disruptive innovations by catering to the unique needs of senior travelers through services like senior home swapping. - [Age Group-Connecting Ads](https://www.trendhunter.com/trends/speaking-exchange): A Speaking Exchange Brings English-Learning Teens and US Seniors Together (Category: Life-Stages) Implication: Language schools and institutions can leverage digital tools and platforms to facilitate language exchanges between different age groups, promoting improved language learning expe… ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)