# Adventurous Meditation Traditional elements of relaxation adapt to be more experiential in nature. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 12, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adventurous-meditation ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Adventurous Meditation trend? **Adventurous Meditation:** Meditation and fitness exercises like yoga are taking on more adventurous, outside-the-box elements for an experiential twist. This innovation in experience allows traditional, low-key categories like this to adapt and appeal to a larger audience. ## The consumer insight behind the Adventurous Meditation trend The growth of the experience economy has pushed consumers to prioritize unique and one-of-a-kind activities that are not only enriching and beneficial, but also interesting enough to spike curiosity among their peers. Many seek out more interactive and experimental versions of traditional experiences because these tend to allow a greater level of engagement by merging preferences for healthy lifestyles with elements of entertainment. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 11, 2017 to Apr 4, 2019 - Published: Apr 12, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Adventurous Meditation trend ### Adventurous Meditation Traditional elements of relaxation are adapting to be more experiential in nature. Consumers seek out more interactive and experimental versions of traditional experiences. ### VR Wellness Experiences Virtual reality is being used to merge traditional movement practices with technology to create unique wellness experiences that prioritize mindfulness and movement. ### Rejuvenating Face Yoga Exercises Face yoga exercises are becoming a popular form of physical therapy in Japan, and are being embraced by wellness-focused entrepreneurs and brands for their anti-aging benefits. ## What the Adventurous Meditation trend means for industry ### For Wellness Innovative products and services that combine different forms of exercise, meditation and therapy to create unique wellness experiences that cater to consumers' desire for one-of-a-kind activities. ### For Virtual Reality The integration of virtual reality technology into various industries to create immersive and interactive experiences that engage consumers and create opportunities for disruptive innovation. ### For Physical Therapy Alternative forms of physical therapy are becoming more popular, and businesses are innovating to create personalized and effective solutions for consumers dealing with various conditions. ## Workshop question How can you appeal to a growing consumer desire for both relaxation and experience? ## Trend signals for Adventurous Meditation Trend score 4.1 out of 10, from popularity 57%, activity 58%, freshness 8%. - Popularity: 57% - Activity: 58% - Freshness: 8% ## Examples of the Adventurous Meditation trend 5 featured examples from Aug 11, 2017 to Apr 4, 2019. - [Aquatic Yoga Practice Boards](https://www.trendhunter.com/trends/solstice-by-swimline-solfit-yoga-board): The Solstice by Swimline SolFit Yoga Board is Inflatable (Category: Lifestyle) Implication: The fitness equipment industry can explore the development and manufacturing of inflatable aquatic yoga boards to tap into the growing demand for unique exercise experiences. - [VR Wellness Experiences](https://www.trendhunter.com/trends/wellness-experience): The EmbodyMove VR Experience Combines Aikido, Yoga & Dance Movements (Category: Lifestyle) Implication: The wellness industry can explore the use of virtual reality and technology to provide innovative and immersive experiences for customers. - [Rustic Yoga Retreats](https://www.trendhunter.com/trends/feathered-pipe-ranch): Feathered Pipe Ranch Offers Yoga Retreats Suitable for Beginners and Experts (Category: Lifestyle) Implication: Travel and hospitality industries can embrace the Feathered Pipe Ranch's emphasis on wellness-promoting retreats and eco-friendly lodging options. - [Aerial Yoga Suspension Frames](https://www.trendhunter.com/trends/omni-gym): The 'Omni Gym' Allows Yogis to Practice Like Pros from Home (Category: Lifestyle) Implication: Manufacturers of fitness equipment can benefit from designing home-friendly equipment solutions that cater to the growing demand for on-demand, personalized fitness options for a… - [Rejuvenating Face Yoga Exercises](https://www.trendhunter.com/trends/face-yoga-exercise): Face Yoga with Koko Promotes Facial Tone and Volume (Category: Lifestyle) Implication: The growing popularity of face yoga exercises creates a demand for wellness brands to offer products and services that complement this practice. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)