# Culinary Adventure Foodie culture and adventurism collide in travel for the risk-taking elite. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 5, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adventurous-connoisseur ## Key Figures - Trend score: 2.6/10 - Evidence articles: 7 ## What is the Culinary Adventure trend? **Culinary Adventure:** Consumers with a literal taste for adventure are being targeted with tourist destinations that blend escapism with gourmet food experiences. This further extension of foodie culture creates an apparent connection between an adventurous palate and personality, and satisfies with experiences that entertain multiple senses at once. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 12, 2014 to Jun 18, 2015 - Published: Feb 5, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Culinary Adventure trend ### Adventure gastronomic experiences Consumers are seeking adventurous foodie experiences that satisfy multiple senses at once. ### Active culinary tours There is a growing trend of food and drink tours that involve physical activity such as cycling, hiking. ### Specialized gastronomic tours Customized experiences specializing in local cuisine that provide travelers with unique food experiences. ## What the Culinary Adventure trend means for industry ### For Hospitality Hotels and travel companies can create unique dining experiences for guests seeking adventurous food experiences. ### For Tourism Travel companies can offer customized gastronomic tours for foodies to experience local cuisine while also exploring the destination. ### For Food and Beverage Restaurants and bars can offer unique culinary experiences and partner with tour companies to promote their offerings to foodie tourists. ## Trend signals for Culinary Adventure Trend score 2.6 out of 10, from popularity 37%, activity 33%, freshness 8%. - Popularity: 37% - Activity: 33% - Freshness: 8% ## Examples of the Culinary Adventure trend 7 featured examples from Feb 12, 2014 to Jun 18, 2015. - [Mountain-Mounted Tea Houses](https://www.trendhunter.com/trends/mountain-tea-house): This Mountain Tea House Adds an Aspect of Danger to Afternoon Tea (Category: World) Implication: Incorporate unique and challenging experiences into hospitality offerings to enhance customer satisfaction and generate business opportunities. - [Cyclist Wine Tours](https://www.trendhunter.com/trends/ingamba): The InGamba Tours Include Riding, Drinking and Eating (Category: World) Implication: Incorporating cycling and food experiences in travel packages can create unique offerings and attract niche segments of travelers. - [Glacial Picnic Excursions](https://www.trendhunter.com/trends/four-seasons-whistler): The Four Seasons Whistler Offers a Heli-Picnic of a Lifetime (Category: World) Implication: Hotels and resorts can offer exclusive heli-picnic packages to cater to luxury travelers seeking unforgettable experiences. - [Adventurous Alcohol Tours](https://www.trendhunter.com/trends/bike-and-beer): Ciclismo Classico's Bike and Beer Package Focuses on Two Belgium Gems (Category: Lifestyle) Implication: Collaborating with tour operators to offer beer-related travel experiences can expand the reach and visibility of breweries, attracting beer enthusiasts and curious travelers alik… - [Specialized Culinary Tours](https://www.trendhunter.com/trends/gastronomic-tours): This Online Platform Allows Travelers to Book Unique Gastronomic Tours (Category: Lifestyle) Implication: Specialized culinary tours are disrupting the travel and tourism industry by offering unique food-focused experiences. - [Asian Cycling Tours](https://www.trendhunter.com/trends/foodfocused-tour): This Food-Focused Tour Travels Though Vietnam by Bike (Category: World) Implication: Companies in the tourism industry can offer unique cycling tours that appeal to travelers interested in cultural experiences and outdoor adventures. - [Extreme Foodie Adventures](https://www.trendhunter.com/trends/viceroy-snowmass): Viceroy Snowmass and Aspen Outfitting Company Offer a Hunting Experience (Category: World) Implication: Hotels and resorts can attract customers by offering unique foodie experiences. ## Recent trend clusters - 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