# Adventurous Auto Millennial consumers turn to thrill-seeking automotive designs. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Dec 15, 2015 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adventurous-auto ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Adventurous Auto trend? **Adventurous Auto:** As the average consumer becomes more experience-driven, the adventurous consumer becomes more invested in pushing boundaries. In the automotive industry, this is advantageous both for manufacturers, who are keen to experiment with low-cost, high-reward vehicles, as well as thrill-seeking consumers, who are searching for all-in-one or "super" vehicles. The more-is-more approach in terms of product design appeals to the Millennial consumer, who is influenced by the fear of missing out. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 29, 2014 to Dec 3, 2015 - Published: Dec 15, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Adventurous Auto trend ### Adventure-Driven Consumerism As consumers become more experience-driven, the adventurous consumer becomes more invested in pushing boundaries. ### All-In-One or 'Super' Vehicles Thrill-seeking consumers are searching for all-in-one or 'super' vehicles that offer more-is-more approach in terms of product design appeals to the Millennial consumer. ### Tilting and Three-Wheeled Design Tilting and three-wheeled design features in many latest vehicle concepts and designs, offering excellent handling, more control, and faster speeds around tight corners. ## What the Adventurous Auto trend means for industry ### For Automotive Industry Automotive manufacturers can capitalize on the trends to experiment with low-cost, high-reward vehicles that appeal to the adventurous Millennial consumer market. ### For Recreational Vehicle Industry Recreational vehicle manufacturers can explore the trend of all-in-one or 'super' vehicles that can seamlessly transition between different terrains, offering consumers flexibility and adventure in one design. ### For Off-Road Vehicle Industry Off-road vehicle manufacturers can capitalize on the trend of tilting and three-wheeled design to innovate fast, agile, and versatile vehicles that can better handle tight corners and multiple terrains. ## Workshop question How can your brand cater to consumers seeking more experience and interaction-based connections? ## Trend signals for Adventurous Auto Trend score 4.6 out of 10, from popularity 57%, activity 72%, freshness 8%. - Popularity: 57% - Activity: 72% - Freshness: 8% ## Examples of the Adventurous Auto trend 4 featured examples from Jul 29, 2014 to Dec 3, 2015. - [Sand Racer Vehicles](https://www.trendhunter.com/trends/sand-racer): The Zarooq Auto is Designed to Effortlessly Trudge Through Desert Terrain (Category: Autos) Implication: The automotive industry has an opportunity to explore and develop off-road vehicles that are specifically tailored to different terrains and climates. - [High-Speed Amphibious Vehicles](https://www.trendhunter.com/trends/amphibious-vehicles): These Recreational Vehicles Can Quickly Switch from Road to Water (Category: Autos) Implication: The transportation industry can explore opportunities to develop more efficient and versatile vehicles by leveraging high-speed amphibious technology. - [Insane Three-Wheeled Roadsters](https://www.trendhunter.com/trends/polaris-slingshot1): The Polaris Slingshot is Bizarre and Spectacular (Category: Autos) Implication: The Polaris Slingshot is disrupting the automotive industry with its unique design and focus on minimalism, high-technology, and performance. - [Tilting Concept Motorbikes](https://www.trendhunter.com/trends/mwt9-concept): Yamaha's MWT-9 Features a Lean Design and Three-Wheeled Form Factor (Category: Autos) Implication: Motorcycle manufacturers can explore the possibilities of tilting and three-wheeled designs to create innovative and high-performance bikes for enthusiasts. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)