# Adventure Viewing The choose-your-own-adventure format enters passive forms of entertainment. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 24, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adventure-viewing ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Adventure Viewing trend? **Adventure Viewing:** Brands associated with passive forms of entertainment such as storytelling are incorporating choose-your-own-adventure formats into their offerings in new and innovative ways. Now an option in everything from smart home assistants to streamed movie content, the choose-your-own-adventure option is able to engage by directly involving the customer in how they want to be entertained. Insight – With consumer attention spans being increasingly limited due to the new ways in which they consume content, this new form of interactive storytelling in contemporary formats is able to maintain customer engagement over an extended period of time. This shift also speaks to the growing desire for immersive experiences over passive viewership–which has now extended into the home. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 4, 2018 to Apr 7, 2020 - Published: Jan 24, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Adventure Viewing trend ### Choose-Your-Own-Adventure Formats Passive entertainment brands are incorporating choose-your-own-adventure formats into their offerings through various platforms to maintain customer engagement over an extended period of time. ### Voice-Powered Interactive Experiences Voice assistants have become highly involved in gaming experiences and can serve as facilitators or as allies that enhance gameplay, and they can also provide consumers with personalized experiences like voice-activated unboxing adventures. ### Eye-Tracking Technology Eye-tracking technology is revolutionizing the traditional viewing experience, as seen in The Angry River, a landmark interactive film that explores the relationship between sight and perspective. ## What the Adventure Viewing trend means for industry ### For Entertainment Industry The entertainment industry can incorporate new narrative structures like choose-your-own-adventure TV shows and interactive adventure television series to offer immersive experiences for the consumer. ### For AI and Voice-Enabled Technology Industry The AI and voice-enabled technology industry can develop and enhance voice-powered interactive experiences that engage and educate consumers in a personalized way. ### For Film Industry The film industry can experiment with eye-tracking technology to enhance the traditional viewing experience and offer new forms of interactive storytelling like The Angry River. ## Workshop question How could your brand make its product, service, or campaigns more interactive? ## Trend signals for Adventure Viewing Trend score 3.8 out of 10, from popularity 66%, activity 39%, freshness 9%. - Popularity: 66% - Activity: 39% - Freshness: 9% ## Examples of the Adventure Viewing trend 6 featured examples from Jul 4, 2018 to Apr 7, 2020. - [Eye-Tracking Film Experiences](https://www.trendhunter.com/trends/the-angry-river): The Angry River is a Revolutionary Take on Interactive Storytelling (Category: Tech) Implication: Disruptive innovation opportunity to create interactive film experiences that captivate audiences in new ways. - [Voice-Powered Unboxing Experiences](https://www.trendhunter.com/trends/unboxing-experience): Gwynnie Bee Created a Voice-Activated Unboxing Adventure (Category: Marketing) Implication: The subscription-based industry can leverage voice-activated adventures to enhance customer experiences and brand engagement. - [Sci-Fi Voice Assistant Games](https://www.trendhunter.com/trends/immersive-game): 'Westworld: The Maze' is an Immersive Game on Amazon Alexa (Category: Pop Culture) Implication: The entertainment industry can leverage the trend of immersion gaming to create interactive experiences based on popular TV shows and movies. - [Choose-Your-Own-Adventure TV Shows](https://www.trendhunter.com/trends/chooseyourownadventure-tv): Netflix is Planning to Offer Deeper TV Immersion for Audiences (Category: Pop Culture) Implication: Disruptive innovation opportunity: Offering interactive and personalized content to enhance user engagement and retention. - [Chose-Your-Own-Adventure Heist Movies](https://www.trendhunter.com/trends/a-heist-with-markiplier): YouTube's 'A Heist with Markiplier' Has 31 Possible Endings (Category: Pop Culture) Implication: Opportunity for entertainment companies to develop interactive movies or series that allow viewers to make choices and shape the narrative. - [Interactive Adventure Television Series](https://www.trendhunter.com/trends/you-vs-wild): You Vs Wild Lets Viewers Decide Bear Grylls' Fate (Category: Lifestyle) Implication: Innovative studios have an opportunity to attract consumers with interactive television shows like You Vs Wild. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)