# Adventure Auto Auto brands offer car owners sensational experiences. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 18, 2016 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adventure-auto ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Adventure Auto trend? **Adventure Auto:** In an effort to thrill car owners, many auto brands and dealerships are offering adventure-focused experiences. Beyond surprise and delight, these experience serve as a niche perk, which is essential to the new breed of consumer who is looking for greater specificity and personalization within each brand interaction. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 19, 2015 to Mar 15, 2016 - Published: Mar 18, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Adventure Auto trend ### Adventure-Focused Experiences Auto brands and dealerships are offering adventure-focused experiences to thrill car owners. ### Fitness and Wellness Automotive brands are tapping into the fitness trend to offer customers different and unique experiences with their vehicles. ### Customer Loyalty Programs Auto dealerships are offering special perks and loyalty programs to build greater customer retention. ## What the Adventure Auto trend means for industry ### For Automobile The auto industry is constantly innovating new, exciting experiences for consumers to improve their brand interactions. ### For Fitness The fitness and wellness industries are being disrupted by automotive brands that are using them to create new, unconventional workout experiences. ### For Travel and Leisure Auto brands are upping the ante on customer loyalty programs, tapping into the growing demand for unique travel experiences. ## Workshop question How can you make your consumer base feel like an exclusive membership? ## Trend signals for Adventure Auto Trend score 3.0 out of 10, from popularity 45%, activity 38%, freshness 8%. - Popularity: 45% - Activity: 38% - Freshness: 8% ## Examples of the Adventure Auto trend 4 featured examples from Aug 19, 2015 to Mar 15, 2016. - [Racetrack Vehicle Experiences](https://www.trendhunter.com/trends/daytona-international-speedway): Chevrolet Offers a Tour of the Daytona International Speedway (Category: Autos) Implication: Car brands are offering unique vehicle ownership experiences to keep customers happy and loyal in a luxury vehicle market that is constantly expanding. - [Auto Shop Workout Classes](https://www.trendhunter.com/trends/kwik-fit): Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes (Category: Autos) Implication: The automotive service industry can explore the trend of integrating fitness classes to attract new customers and provide a unique service experience. - [Social Car Test-Drives](https://www.trendhunter.com/trends/car-test-drives): MINI's 'INSTADRIVE' Recreates the Driving Experience on Social Media (Category: Autos) Implication: Automotive brands can leverage simulated test-drives to showcase their cars and engage with potential customers in a unique way. - [Ski Pass Dealership Promotions](https://www.trendhunter.com/trends/subaru-dealership): This Subaru Dealership Offered Free Ski Passes to a Local Resort (Category: Autos) Implication: Dealerships are using innovative promotions to differentiate themselves and build customer loyalty in the competitive automotive retail industry. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Smart Utility](https://www.trendhunter.com/protrends/smart-utility) (Autos) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Autos - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Massive Battery Luxury SUVs](https://www.trendhunter.com/trends/escalade-iq-2) - [Stance-Built Off-Roaders](https://www.trendhunter.com/trends/stance-built-off-roaders) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Autos](https://www.trendhunter.com/autos)