# Advanced Stadium The traditional stadium is advanced with design and function-related technologies. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 16, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/advanced-stadium ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Advanced Stadium trend? **Advanced Stadium:** Sports viewership in stadiums is being revamped via a transformation of traditional stadium designs and functionalities. By using connected and biometric tech to enhance design and systems, these spaces are prioritizing immersive experiences that allow them to better engage large crowds. ## The consumer insight behind the Advanced Stadium trend Expectations for in-person experiences are something that's changed dramatically for consumers today as a result on the experience economy as well as an influx of new technologies. Many consumers expect both a highly personalized and immersive experience when it comes to out-of-home entertainment today, which also extends to contexts that are traditionally low-tech, like sports. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 20, 2018 to Jan 15, 2019 - Published: Jan 16, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Advanced Stadium trend ### Connected Stadiums Stadiums are being equipped with connected and biometric technology to create immersive and engaging experiences for sports viewership. ### Biometric Security The incorporation of biometric technology into stadium ticketing systems enhances security and creates a convenient entry experience for fans. ### Smart Stadiums Stadiums are offering enhanced Wi-Fi connectivity, personalized fan experiences, and community-focused features, leading to efficient and immersive interactions with sports and entertainment. ## What the Advanced Stadium trend means for industry ### For Sports and Entertainment Incorporating connected, biometric, and smart technology can attract larger crowds and enhance the in-stadium experience for sports and entertainment events. ### For Technology and Telecommunications Technology companies and telecommunications providers have the opportunity to develop and implement connected, biometric, and smart stadium solutions and services to enhance the entertainment experiences for sports fans. ### For Security Biometric security technology for ticketing systems has the potential to impact the security industry by providing a high level of identification and access control. ## Workshop question How could your brand better take advantage of emerging technologies to appeal to large consumer groups? ## Trend signals for Advanced Stadium Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%. - Popularity: 48% - Activity: 42% - Freshness: 8% ## Examples of the Advanced Stadium trend 4 featured examples from Mar 20, 2018 to Jan 15, 2019. - [Connected Japanese Smart Stadiums](https://www.trendhunter.com/trends/smart-stadiums): NTT Boasts Multi-Media Stadiums with Community-Focused Features (Category: Special) Implication: The sports and entertainment industry could benefit from the development of smart stadium technology that enhances fan experiences and attracts more people to attend events. - [Professional Esports Stadiums](https://www.trendhunter.com/trends/esports-stadium-arlington): 'Esports Stadium Arlington' Will Provide Immersive Live Experiences (Category: Tech) Implication: Opportunity for architects and design firms to create specialized esports stadium designs that offer a unique and immersive experience for esports events. - [Biometric Baseball Tickets](https://www.trendhunter.com/trends/biometric-tickets): The MLB Will Now Be Integrating Biometric Tickets in Various Stadiums (Category: Lifestyle) Implication: The introduction of biometric tickets in baseball stadiums signifies an opportunity for the sports industry to adopt innovative technology solutions for enhanced fan experiences. - [5G Olympic Venue Partnerships](https://www.trendhunter.com/trends/intel): Intel and the Olympic Committee Joined to Enhance the Korean Venue (Category: Lifestyle) Implication: Enabling technologies such as 5G integration and drone light shows are disrupting the sports and entertainment industries, creating new opportunities for engaging and immersive ex… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)