# Adultizing Innocence Adults are reverting to childhood themes, but with mature twists. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Oct 8, 2009, updated Nov 19, 2009 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adultizing-innocence-adults-revert-back-to-their-childhoods-with-a-mature-t ## Key Figures - Trend score: 6.1/10 - Evidence articles: 11 ## What is the Adultizing Innocence trend? **Adultizing Innocence:** Children’s literature is becoming wildly popular on the big screen and off. The adult world is starting to take refuge from its hardships by diving into child-like innocence while giving it a twist of adulthood by mixing in mature themes such as love, sex and horror. ## At a Glance - Evidence: 11 featured examples - Articles from: Feb 25 to Sep 23, 2009 - Published: Oct 8, 2009 - Last updated: Nov 19, 2009 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Adultizing Innocence trend 11 featured examples from Feb 25 to Sep 23, 2009. - [Surreal Fairytale Photography](https://www.trendhunter.com/trends/flux-fotography-alice-in-wonderland): Flux Fotography's 'Alice in Wonderland' Goes Down the Rabbit Hole (Category: Pop Culture) Implication: The use of Photoshop and surreal imagery provides an opportunity for photographers to create unique and imaginative works of art. - [Scarytale Photography](https://www.trendhunter.com/trends/miwa-yanagi-fairytales): Miwa Yanagi's ‘Fairytales' Series Will Keep You Up At Nigh (Category: Pop Culture) Implication: Opportunity for innovation: Create horror-themed photo shoots or art installations for Halloween events, horror-themed exhibitions, or for businesses in the horror genre. - [Movie-Inspired Costumes](https://www.trendhunter.com/trends/where-wild-things-christian-joy): Christian Joy Creates Suits Based on ‘Where the Wild Things Are̵ (Category: Pop Culture) Implication: Fashion industry can tap into the trend of movie-inspired costumes and create their own collections. - [Mad Hatter Flash Mobs](https://www.trendhunter.com/trends/tom-binns-alice-in-wonderland): Disney Promos Tom Binns' 'Alice in Wonderland' Jewelry Line (Category: Pop Culture) Implication: The fashion jewelry industry can explore collaborations with movie studios to create limited edition pieces tied to popular films, expanding their customer base and driving sales. - [Candy Floss Fantasies](https://www.trendhunter.com/trends/hello-kitty-mac-fusions-make-up-and-cute-toy-figurines-melting-pot-advertis): MAC and Hello Kitty Channel Alice in Wonderland (Category: Fashion) Implication: Disruptive innovation opportunity exists for cosmetics companies to explore fantastical and whimsical themes in their product lines and marketing campaigns. - [Edgy Fairytale Editorials](https://www.trendhunter.com/trends/marcela-abal-acosta-alice): Marcela Abal Acosta's 'Alice' Takes a Twisted Turn Down the Rabbit Hole (Category: Pop Culture) Implication: There is an opportunity to produce unique and unconventional adaptations of classic stories or books. - [Fairytale Look Books](https://www.trendhunter.com/trends/tarina-tarantino-wizard-of-oz-photoshoot): Tarina Tarantino Launches Whimsical Wizard of Oz Photoshoot (Category: Fashion) Implication: Jewelry brands can utilize fairy tale imagery to create enchanting marketing campaigns and appeal to consumers' sense of wonder. - [Victorian Fantasy Portraits](https://www.trendhunter.com/trends/disney-alice-in-wonderland-remade-by-tim-burton): Johnny Depp Gets Tim Burton Touch in Alice In Wonderland (Category: Marketing) Implication: Opportunity for the film industry to captivate audiences and generate excitement through visually stunning costume designs and macabre aesthetics. - [Movie-Inspired Retail Displays](https://www.trendhunter.com/trends/pop-up-shop): 'Where The Wild Things Are' Pop-Up Shop Welcomes You Into the Wild (Category: Business) Implication: Retailers can capitalize on the trend by investing in creative store displays and immersive retail experiences. - [Psychedelic Fairytales](https://www.trendhunter.com/trends/lm-studios): LM Studios Lives Happily Ever After With This Collection (Category: Art & Design) Implication: Capitalizing on the growing demand for unique and visually stunning photography in various fields such as fashion, advertising, and art. - [Fairytale Weddings](https://www.trendhunter.com/trends/peter-pan-wedding): Peter Pan and Tinkerbell Tie the Knot Complete With Pixie Dust (Category: Pop Culture) Implication: Opportunity for event planners and wedding vendors to cater to couples seeking unique and personalized wedding experiences. ## Themes within the Adultizing Innocence trend ### Adultification of Childhood Themes The trend of adult audiences reverting to childhood themes while incorporating mature themes such as love, sex and horror represents an opportunity for companies to appeal to consumers' soft spots and make them more open to their products or services through nostalgic thoughts and memories. ### Fairytale Imagery Using recognizable fairy tale imagery in advertising allows audiences to connect with a company through familiar figures and can appeal to younger consumers exposed to these images from popular cartoon animations. ### Movie-Inspired Retail Promotions Creating a unique, immersive shopping experience that is tied to a popular upcoming film release represents an opportunity for retailers to generate buzz and excitement among customers, while also increasing sales. ## What the Adultizing Innocence trend means for industry ### For Film Industry The popularity of movie-inspired content has led to a surge in merchandise and promotions related to popular films, offering new opportunities for businesses to capitalize on these trends. ### For Fashion Industry The trend of adult audiences embracing childlike innocence has been reflected in fashion, with designers incorporating whimsical and fairytale-inspired elements into their designs. ### For Retail Industry Creating unique, immersive retail experiences tied to popular films or themes represents an opportunity for retailers to increase foot traffic and customer engagement. ## Trend signals for Adultizing Innocence Trend score 6.1 out of 10, from popularity 86%, activity 90%, freshness 8%. - 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