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# Kidult Celebration
Child-centric celebrations are given a makeover with mature decor.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 6, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/adultized-celebration

## Key Figures

- Trend score: 4.5/10
- Evidence articles: 7

## What is the Kidult Celebration trend?

**Kidult Celebration:** No longer considered just for kids, seasonal celebrations like Halloween are being proudly adopted by adults through more refined decor. Trading in cartoonish aesthetics for macabre style, consumers are seeking to maintain celebrations and activities associated with childhood in a way that conforms to older, more adult tastes.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Sep 16, 2014 to Jul 29, 2016
- Published: May 6, 2015
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Themes within the Kidult Celebration trend

### Adultification of Seasonal Celebrations

Adults are seeking to maintain celebrations and activities associated with childhood in a way that conforms to older, more adult tastes through refined decor.

### Macabre and Gothic Decor

Consumers are embracing macabre and gothic-style decor as an alternative to cartoonish, playful aesthetics.

### DIY Halloween

Consumers are seeking budget-friendly ways to create unique Halloween decor through DIY projects and life hacks.

## What the Kidult Celebration trend means for industry

### For Home Decor

Home decor businesses could explore producing products that follow the emerging trends of refined, macabre decor and seasonal celebration products that appeal to adult audiences.

### For DIY and Craft Supplies

Companies selling DIY and craft supplies can offer products that cater to the rising trend of DIY Halloween projects and life hacks.

### For Sustainability-focused Candles

Candle-making businesses can experiment with sustainability-focused products that appeal to consumers looking for plant-based and animal-free products, while incorporating trendy designs and imagery such as gothic, psychedelic, and skeletal motifs.

## Workshop question

How can your brand ease the consumer's fear of adulthood and related responsibilities?

## Trend signals for Kidult Celebration

Trend score 4.5 out of 10, from popularity 58%, activity 70%, freshness 8%.

- Popularity: 58%
- Activity: 70%
- Freshness: 8%

## Examples of the Kidult Celebration trend

7 featured examples from Sep 16, 2014 to Jul 29, 2016.

- [Halloween Life Hacks](https://www.trendhunter.com/trends/halloween-life-hacks): Guff Provides Easy DIYs for Halloween House Parties (Category: Art & Design)
  Implication: Retail stores could market and sell DIY Halloween decoration kits.
- [Carved Skull Lamps](https://www.trendhunter.com/trends/carved-skulls): The Unconventional Lamp Shades Have Been Intricately Carved (Category: Art & Design)
  Implication: The artisanal home decor industry can explore new possibilities in unconventional decorative objects that cater to a niche segment of the market.
- [Plaster Hand Candlesticks](https://www.trendhunter.com/trends/plaster-hand): These DIY Candlesticks Make Perfect Halloween Centerpieces (Category: Art & Design)
  Implication: Crafters can explore creating DIY Halloween centerpieces using plaster hand candlesticks and unleash their creativity.
- [Skull Planters](https://www.trendhunter.com/trends/skull-planter): This Skeletal Vase is Made for Macabre and Modern Homes (Category: Art & Design)
  Implication: Disruptive innovation opportunity: Explore innovative materials, shapes, and finishes to create unique and eye-catching ceramic products for various industries.
- [Chromatic Skull Candles](https://www.trendhunter.com/trends/skull-candle): EmberCandleCo's Soy Candles Blend Gothic and Psychedelic Inspirations (Category: Art & Design)
  Implication: The home decor industry can explore innovative designs and materials to create unique and sustainable products that appeal to consumers seeking unconventional and eco-friendly dec…
- [Skeletal Flamingo Ornaments](https://www.trendhunter.com/trends/outdoor-halloween-decoration): This Outdoor Halloween Decoration Puts a Spin on Classic Lawn Decor (Category: Art & Design)
  Implication: Home decor industry has an opportunity to expand product lines into seasonal themed decorations.
- [Halloween Wine Glasses](https://www.trendhunter.com/trends/halloween-wine-glasses): Jason Lanzoni Designs Spooky Dishware for Themed Parties (Category: Art & Design)
  Implication: Opportunity to create and sell decorative dishware for themed parties and special occasions, catering to consumers looking to add a unique touch to their homes.

## Recent trend clusters

- [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)

## Trending in Art & Design

- [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes)
- [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division)
- [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore)
- [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat)

All articles: [Art & Design](https://www.trendhunter.com/artdesign)
