# Adultized Adolescence Campaigns feature kids in a mature manner to reflect a confident generation. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 28, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/adultized-adolescence ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Adultized Adolescence trend? **Adultized Adolescence:** Straying away from the traditionally innocent notion of children, campaigns are showcasing kids in a more mature circumstance. Showcasing children in adult situations, these ads reflect a generation that has rapidly matured with the aid of technology and mass media. This reflects an ongoing desire for mature expression among young people. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 13, 2014 to Dec 5, 2015 - Published: Jul 28, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Adultized Adolescence trend ### Mature Expression Among Young People Campaigns are showcasing kids in a more mature circumstance to reflect a generation that has rapidly matured with the aid of technology and mass media, presenting an opportunity for advertising campaigns to tap into this on the cusp lifestyle market. ### Expanding Demographic With campaigns that increasingly cater to specific age groups, showcasing the products ability to meet the needs of different ages and genders presents new opportunities for companies to expand their demographic and boost sales. ### Financial Literacy for Young People Showing children the simplicity of banking and money management not only helps build financial literacy, but also presents an opportunity for financial institutions to nurture new clients early on in their consumer journey. ## What the Adultized Adolescence trend means for industry ### For Advertising Capturing the young, on the cusp lifestyle market provides new opportunities for companies and experienced advertisers alike in manifesting so-called disruptive innovations. ### For Retail Expanding branding and products to cater to different ages and genders can powerfully boost product appeal and expand the target market without substantial expenses. ### For Finance Building client relationships early on and breaking down the complexity and difficulty barrier of financial services presents opportunities for fostering brand loyalty at an early age. ## Trend signals for Adultized Adolescence Trend score 4.0 out of 10, from popularity 71%, activity 42%, freshness 8%. - Popularity: 71% - Activity: 42% - Freshness: 8% ## Examples of the Adultized Adolescence trend 4 featured examples from Jun 13, 2014 to Dec 5, 2015. - [Hipster Kids Smartphone Ads](https://www.trendhunter.com/trends/amazon-fire-phone): The Amazon Fire Phone Campaign Cleverly Expands Demographic (Category: Tech) Implication: Opportunity for smartphone manufacturers to create devices that resonate with a diverse range of age groups and genders. - [Badass Spitting Ads](https://www.trendhunter.com/trends/listerine-smart-kidz): The Listerine Smart Kidz Campaign Shows That "A Good Boy Spits Like a Bad Boy" (Category: Marketing) Implication: Disruptive innovation opportunity for ad agencies to create rebellious and persuasive campaigns targeting youth. - [Fashion-Punishing Christmas Ads](https://www.trendhunter.com/trends/kids-table): This Old Navy Ad Spot Puts Unfashionable Guests at the Kids' Table (Category: Pop Culture) Implication: The fast fashion retail industry can benefit from leveraging humor in their advertising to connect with younger consumers and create a unique brand image. - [Kid-Run Banks](https://www.trendhunter.com/trends/financial-campaign): Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day (Category: Marketing) Implication: Banks can embrace youth-led initiatives as an opportunity to connect with younger generations and promote financial literacy. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)