# Adultized Dairy Desire for obscure flavor pairings sees milk take precedence in libations. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 28, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adulterated-dairy ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Adultized Dairy trend? **Adultized Dairy:** Dairy has been incorporated into libation consumption for years with products like Kahlua dominating the market, but a new wave of dairy-infused liquors and recipes are expanding the once niche area of mixology. As the consumer palate evolves to crave unusual flavor pairings with ingredients already found in the home, the rise in dairy-centric libations is expanding the consumer mindset to become more accustom to obscure product varieties. Pushing back against the innocent nature of dairy, the rise of milky libations correlates to a preference for familiarity and negation of health benefits associated with milk product consumption. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 15, 2013 to Aug 20, 2015 - Published: May 28, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Adultized Dairy trend ### Dairy-Inspired Mixology A wave of dairy-infused liquors and recipes are expanding the once niche area of mixology as consumers evolve to crave unusual flavor pairings with ingredients already found in the home. ### Healthy Yet Indulgent Beverages The rise in milky libations and unique beverage pairings offers consumers a preference for familiarity and indulgence despite health drawbacks. ### SipsForSummer Series Summer cocktail series debuts new and exciting summer cocktail recipes like coconut mint margarita to quench summer thirst. ## What the Adultized Dairy trend means for industry ### For Food and Beverage - Mixology The creation and marketing of new dairy-infused spirits and non-alcoholic mixers can grow this niche industry sector ### For Food and Beverage - Health-focused Beverages Innovative companies can leverage this trend towards healthy indulgence to create unique beverages with familiar ingredients. ### For Hospitality - Seasonal Campaigns Hotels, resorts, and restaurants can run seasonal beverage campaigns to draw in customers with refreshing drink options. ## Trend signals for Adultized Dairy Trend score 2.7 out of 10, from popularity 44%, activity 30%, freshness 8%. - Popularity: 44% - Activity: 30% - Freshness: 8% ## Examples of the Adultized Dairy trend 5 featured examples from Jul 15, 2013 to Aug 20, 2015. - [Boozy Coconut Milkshakes](https://www.trendhunter.com/trends/coconut-milkshake): This Rum-Containing and Hot Fudge-Drizzled Dessert is for Coconut Lovers (Category: Lifestyle) Implication: The food and beverage industry can introduce new lines of alcoholic milkshakes using unconventional ingredients such as coconut to attract young adults. - [Creamy Camel Milk Cocktails](https://www.trendhunter.com/trends/camel-milk): The Abu-Dhabi Ritz-Carlton Created Some Nutritiously Delicious Drinks (Category: World) Implication: The hospitality industry has opportunities to offer unique and nutritious beverages to guests, creating a memorable experience and potential for differentiation. - [Coconut Mint Margaritas](https://www.trendhunter.com/trends/mint-margaritas): This Margarita Recipe is From the Summer Cocktail Campaign #SipsForSummer (Category: Lifestyle) Implication: The #SipsforSummer campaign's introduction of new cocktail recipes presents an opportunity for businesses in the beverage industry to develop and market innovative summer drinks. - [Mango Wine Milkshakes](https://www.trendhunter.com/trends/wine-milkshake): Red Robin is Introducing a Wine Milkshake with Mango Moscato (Category: Lifestyle) Implication: The restaurant industry can get an opportunity to differentiate themselves by providing new food and beverage options (like Mango Wine Milkshakes) that appeal to adult consumers s… - [Yummy Rum Coffees](https://www.trendhunter.com/trends/rum-coffee): This Hot Caribbean Beverage Blends Several Favorite Ingredients (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend of alcohol-infused beverages by developing innovative products and expanding flavor options. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)