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# Adult Gamification
Games geared to adults become more "quarantine-friendly".

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 7, 2020 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages)
Source: Trend Hunter, https://www.trendhunter.com/protrends/adult-gamification

## Key Figures

- Trend score: 4.1/10
- Evidence articles: 4

## What is the Adult Gamification trend?

**Adult Gamification:** Brands that specialize in adult gaming platforms and products are offering new or revamped versions of their products as they try to encourage adults to stay inside, and keep them entertained while doing so.

## The consumer insight behind the Adult Gamification trend

As consumers around the world are now practicing physical distancing and spending the majority of their time at home, there is a higher demand for home-based entertainment like streaming platforms, games, and more. This comes as consumers try to cope with some of the more manageable consequences of physical distancing--boredom and a lack of stimulation.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Apr 2 to May 9, 2020
- Published: Apr 7, 2020
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Themes within the Adult Gamification trend

### Home-Based Entertainment

As consumers around the world are practicing physical distancing and spending more time at home, there is a higher demand for home-based entertainment products.

### Gamification for Adults

Brands in adult gaming are offering new or revamped products to encourage adults to stay inside and keep them entertained during quarantine.

### Virtual Team-Building

Virtual escape rooms and scavenger hunts allow teams to bond and collaborate remotely.

## What the Adult Gamification trend means for industry

### For Entertainment

The demand for home-based entertainment products has seen a surge.

### For Gaming

Brands that specialize in adult gaming platforms and products are offering new or revamped versions of their products as they try to encourage adults to stay inside.

### For Team-Building

Virtual team-building activities are emerging as an alternative to in-person team-building activities in the current scenario.

## Workshop question

How is your brand providing relief or support for individuals affected by COVID-19?

## Trend signals for Adult Gamification

Trend score 4.1 out of 10, from popularity 65%, activity 49%, freshness 9%.

- Popularity: 65%
- Activity: 49%
- Freshness: 9%

## Examples of the Adult Gamification trend

4 featured examples from Apr 2 to May 9, 2020.

- [Online Adult Card Games](https://www.trendhunter.com/trends/cards-against-humanity1): Cards Against Humanity is Now Available Online for Free (Category: Art & Design)
  Implication: The gaming industry has been disrupted by the increased demand for online multiplayer games, encouraging developers to invest in new games and platforms.
- [Virtual Scavenger Hunt Apps](https://www.trendhunter.com/trends/scavenger-hunt-apps): Roadgames Home Lets Users Explore the World from Home (Category: Tech)
  Implication: Developing virtual scavenger hunt apps can be a lucrative opportunity for mobile app development companies.
- [Virtual Escape Rooms](https://www.trendhunter.com/trends/virtual-escape-room): Puzzle Break Offers Escape Room Experiences for Groups Via Zoom (Category: Tech)
  Implication: Disruptive innovation opportunity: Create new forms of entertainment by developing virtual escape rooms that provide interactive and engaging experiences for individuals and group…
- [Revised Family-Friendly Card Games](https://www.trendhunter.com/trends/cards-against-humanity-family-edition): The Cards Against Humanity Family Edition is Free to Download (Category: Life-Stages)
  Implication: Opportunity for game development companies to create more family-friendly card games.

## Recent trend clusters

- [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)

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All articles: [Life-Stages](https://www.trendhunter.com/life-stages)
