# Adopted Yuzu Yuzu becomes a prominent ingredient in food and skincare industries in North America. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 19, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adopted-yuzu ## Key Figures - Trend score: 3.7/10 - Evidence articles: 7 ## What is the Adopted Yuzu trend? **Adopted Yuzu:** A common ingredient in countries like Japan, the citrus fruit yuzu is increasingly being adapted into products in North America--ranging from beverages and snacks to skincare products. This shift speaks to the growing influence of the Asian market in the various personal rituals that North American consumers are looking to diversify. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 21, 2018 to Feb 9, 2021 - Published: Mar 19, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Adopted Yuzu trend ### Asian Influence The increasing popularity of yuzu in North American skincare, snack, and beverage products reflects the growing influence of Asian markets in personal rituals. ### Floral and Fruit Infusions The combination of yuzu and elderflower in Stash Tea's newest fruity tea and yuzu-infused coconut water from Trader Joe's exemplify the trend of floral and fruit infusions in the beverage industry. ### Gut-Friendly Beverages Happy Inside's canned drinks and their emphasis on Japanese knotweed's contribution to a healthy microbiome reflect a trend toward gut-friendly beverages in the health and wellness industry. ## What the Adopted Yuzu trend means for industry ### For Food and Beverage Yuzu-infused candy and coconut water, as well as non-alcoholic craft beer highlight how yuzu is breaking into the American food and beverage scenes with creative flavor combinations. ### For Beauty and Skincare The inclusion of yuzu in Desavery's botanical skincare line and the rising adoption of yuzu in beauty products demonstrates the influence of the Japanese fruit in the beauty and skincare industry. ### For Alcohol and Cannabis The innovation displayed by Wana Brands Yuzu Sour Gummies, and Incroyable by FrogBeer’s use of yuzu in non-alcoholic beer show how yuzu is expanding into the alcohol and cannabis industries, respectively. ## Workshop question How could your brand turn to other geographic regions for product inspiration? ## Trend signals for Adopted Yuzu Trend score 3.7 out of 10, from popularity 56%, activity 45%, freshness 9%. - Popularity: 56% - Activity: 45% - Freshness: 9% ## Examples of the Adopted Yuzu trend 7 featured examples from Jun 21, 2018 to Feb 9, 2021. - [Gut-Friendly Canned Beverages](https://www.trendhunter.com/trends/happy-inside): Happy Inside's Drinks are Bubble-Free and Gut-Friendly (Category: Lifestyle) Implication: Innovative companies in the functional beverage industry can incorporate gut-friendly natural ingredients for added health benefits for consumers. - [Biohacking Botanical Skincare](https://www.trendhunter.com/trends/botanical-skincare-products): Desavery's Products are Formulated to Boost the Body’s Biochemistry (Category: Fashion) Implication: Opportunity for companies in the beauty and skincare industry to develop biohacking skincare products that enhance the body's biochemistry and improve mood. - [Flavor-Forward Alcohol-Free Beers](https://www.trendhunter.com/trends/incroyable-by-frogbeer): Incroyable by FrogBeer Excites Taste Buds Without Alcohol (Category: Lifestyle) Implication: Craft breweries can create new revenue streams by tapping into the growing demand for non-alcoholic craft beers with rich flavors and textures. - [Crowdsourced Bath Bomb Scents](https://www.trendhunter.com/trends/bath-bomb-release): Lush's Bath Bomb Release Offers 12 New Scents (Category: Fashion) Implication: The beauty and personal care industry can take advantage of crowdsourced fragrances and personalization of scents to offer consumers unique and customizable products. - [Exotically Flavored Cannabis Candies](https://www.trendhunter.com/trends/yuzu-sour-gummies): The Wana Brands Yuzu Sour Gummies Offer a Consistent Dose (Category: Lifestyle) Implication: As more states legalize cannabis, there is an opportunity for companies to enter the cannabis edible manufacturing industry and discover unique flavors and formulations. - [Floral Fruit-Infused Teas](https://www.trendhunter.com/trends/fruit-infused-tea): Stash Tea's Newest Fruity Tea Features a Pairing of Yuzu and Elderflower (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce new and innovative fruit-infused teas to capture the attention of tea enthusiasts and expand the market for flavored teas. - [Yuzu-Infused Coconut Water](https://www.trendhunter.com/trends/refreshing-coconut-water): Trader Joe’s Sparkling, Refreshing Coconut Water Features Yuzu Purée (Category: Lifestyle) Implication: The beverage industry has an opportunity to tap into the demand for healthier, low-sugar drinks with unique flavor options like yuzu-infused coconut water. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)