# Adolescent Neutrality Brands are offering gender-neutral clothing and décor for teens and children. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 1, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adolescent-neutrality ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Adolescent Neutrality trend? **Adolescent Neutrality:** Emerging consumers in the form of parents with rearranged priorities are seeking gender-neutral clothing and accessory options. These consumers are being met by brands that are addressing this growing demographic. As more parents recognize the potential harms of enforcing strict gender binaries on children, this shift works to provide children with some autonomy in regards to how they shape their own gender identity, and sets an example for brands to adopt more holistic approaches to marketing. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 1 to Nov 29, 2016 - Published: Dec 1, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Adolescent Neutrality trend ### Gender-Neutral Children's Clothing Emerging consumers are seeking gender-neutral clothing options. ### Androgynous Home Decor Brands are offering gender-neutral home decor options. ### Expandable Children's Clothing Brands are offering expandable children's clothing options to accommodate growth spurts. ## What the Adolescent Neutrality trend means for industry ### For Children's Fashion Business professionals in the children's fashion industry can cater to the growing demand for gender-neutral clothing. ### For Home Decor Business professionals in the home decor industry can offer androgynous decor that appeals to a wider audience. ### For Functional Apparel Business professionals in the fashion industry can offer functional, expandable clothing that fits children for longer periods of time. ## Workshop question How can your brand accommodate and leverage changing attitudes in its area of expertise? ## Trend signals for Adolescent Neutrality Trend score 4.9 out of 10, from popularity 66%, activity 74%, freshness 8%. - Popularity: 66% - Activity: 74% - Freshness: 8% ## Examples of the Adolescent Neutrality trend 5 featured examples from Feb 1 to Nov 29, 2016. - [Gender Fluid Photoshoots](https://www.trendhunter.com/trends/vogue-korea-february-2016): The Vogue Korea February 2016 Issue Challenges Gender Norms (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce gender-neutral clothing lines and challenge traditional fashion norms. - [Expandable Children's Clothing](https://www.trendhunter.com/trends/stylish-kids-clothing): This Stylish Kids Clothing Brand Consists of Monochromatic Pieces (Category: Marketing) Implication: Opportunity for the children's apparel industry to incorporate expandable features and offer stylish options for parents. - [Gender-Fluid Kid's Collections](https://www.trendhunter.com/trends/gender-neutral-clothing): Jaime King Will Be Launching a Gender Neutral Clothing Line (Category: Life-Stages) Implication: The fashion industry has a chance to lead the way in the creation and promotion of gender-neutral clothing options, inspiring inclusivity and diversity in the industry. - [Gender-Neutral Backpacks](https://www.trendhunter.com/trends/hero-new-york): 'Hero New York' Makes Bags That Can Be Worn by Both Boys and Girls (Category: Life-Stages) Implication: The fashion and apparel industry has an opportunity to create gender-neutral designs and promote inclusivity. - [Androgynous Bedroom Decor](https://www.trendhunter.com/trends/bedroom-decor): Target's Pillowfort Range Offers Furniture for Both Girls and Boys (Category: Art & Design) Implication: The retail industry can leverage the demand for gender-neutral bedroom decor by offering a wider range of inclusive products that cater to varying personal styles. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)