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# Adolescent Banking
Teaching management, finance apps offer youth insight via digital interaction.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 15, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/adolescent-banking

## Key Figures

- Trend score: 3.1/10
- Evidence articles: 4

## What is the Adolescent Banking trend?

**Adolescent Banking:** Going beyond traditional piggy banks, parents are turning to apps and online features to encourage management skills and financial literacy. Using social media and smartphone usage to combine lessons about finance with entertainment, these digitized techniques speak to a desire to introduce responsibility early on.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Jul 4, 2014 to Dec 1, 2015
- Published: Jul 15, 2014
- Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Themes within the Adolescent Banking trend

### Digital Money Management for Teens

Parents are turning to apps and online features to encourage management skills and financial literacy in teenagers and preteens.

### Parental Control of Youth Finances

Mobile platforms are designed to empower young consumers to make their own spending decisions, but within certain parental boundaries.

### Gamification of Youth Finance

Finance apps are designed to have a game-like experience with the option to add varying degrees of monetary rewards based on certain chores or activities.

## What the Adolescent Banking trend means for industry

### For Education

Online platforms and apps can be used to teach financial literacy, money management, and other life skills to children and teens.

### For Banking

The rise of digital banking is fueling the development of child-friendly banking apps, mobile platforms, and prepaid debit cards.

### For Technology

New fintech apps designed for younger audiences are being created to monitor spending, promote financial responsibility, and encourage healthy saving habits.

## Trend signals for Adolescent Banking

Trend score 3.1 out of 10, from popularity 54%, activity 32%, freshness 8%.

- Popularity: 54%
- Activity: 32%
- Freshness: 8%

## Examples of the Adolescent Banking trend

4 featured examples from Jul 4, 2014 to Dec 1, 2015.

- [Child Banking Services](https://www.trendhunter.com/trends/osper): Osper Allows Parents to Empower Children with a Sense of Financial Freedom (Category: Life-Stages)
  Implication: Osper's mobile-only banking service for kids presents a disruptive opportunity in the banking industry, particularly for traditional brick-and-mortar banks.
- [Parent-Approved Allowance Apps](https://www.trendhunter.com/trends/personal-finance-app): The iAllowance Personal Finance App is Made for Tweens and Teens (Category: Tech)
  Implication: Disruptive innovation opportunity: Innovate within the personal finance industry by creating tools and apps specifically designed for families to manage their finances.
- [Parent-Controlled Banking Apps](https://www.trendhunter.com/trends/finance-app): This New Finance App Facilitates Peer-to-Peer Money Transfers (Category: Tech)
  Implication: Banks will need to adapt to changing consumer preferences and expectations for more mobile and peer-to-peer banking in order to remain competitive and relevant.
- [Teenager Finance Trackers](https://www.trendhunter.com/trends/bill-management): BillTracker is a Bill Management App That Puts Everything in One Place (Category: Tech)
  Implication: The rise of bill management apps presents a significant opportunity for developers to create innovative solutions for personal finance management.

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All articles: [Tech](https://www.trendhunter.com/tech)
