# Adolescent Activism Activism among youth is more prevalent and impactful than ever before. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 28, 2018 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adolescent-activism ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Adolescent Activism trend? **Adolescent Activism:** The intersection of youth engagement, their social media savvy, and various social issues in North America has resulted in Gen Z being more empowered than youth who have advocated for change in preceding generations. The diversity and magnified platform of this generation have resulted in a slow re-characterization of youth activism as progression, rather than it being met with immediate associations of rebellion and defiance. ## The consumer insight behind the Adolescent Activism trend Gen Z-related activism stems from a variety of pressing issues–everything from politics, race relations, climate change, and the economy are a source of anxiety and top-of-mind for today's youth. With the platforms they curate on social media, their influence on pop culture in many different forms, and the fact that they've grown up in the modern digital age–this generation is perhaps best-suited for enforcing positive change that benefits both them and the generations to come. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 13, 2016 to Aug 28, 2018 - Published: Mar 28, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Adolescent Activism trend 6 featured examples from Apr 13, 2016 to Aug 28, 2018. - [Teen Activist Editorials](https://www.trendhunter.com/trends/global-issue): Teen Vogue's 'The Global Issue' Edition Features Willow Smith (Category: Fashion) Implication: Fashion companies have an opportunity to create clothing and merchandise that promotes activism, social justice, and personal expression for teens. - [Gun Control Publicity Stunts](https://www.trendhunter.com/trends/bulletproof-kids-clothes): Designers Came Together to Create Fake Bulletproof Kids’ Clothes (Category: Life-Stages) Implication: The fashion industry could explore the development of bulletproof clothing for children, combining style with safety. - [Transgender Doll Toys](https://www.trendhunter.com/trends/jazz-doll): The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings (Category: Life-Stages) Implication: Toy companies have the opportunity to redefine traditional gender norms and introduce more inclusive and diverse doll options. - [Gun Control Video Games](https://www.trendhunter.com/trends/game-for-our-lives): Game For Our Lives Raises Awareness For The Changing of Gun Control Laws (Category: Tech) Implication: The development of video games like Game For Our Lives provides a platform for creative expression and powerful storytelling. - [Political Teen Summits](https://www.trendhunter.com/trends/teen-vogue-summit-turn-up): The Teen Vogue Summit: Turn Up is Set to Empower Teens Seeking Change (Category: Marketing) Implication: Teen Vogue's increased political coverage and support for teen engagement in politics presents opportunities for disruptive innovation in youth-oriented political publications. - [Gun Control Marches](https://www.trendhunter.com/trends/march-for-our-lives): March for Our Lives is Inspired, Created, and Led by Parkland Students (Category: Social Good) Implication: Opportunity to collaborate with social impact organizations to develop and implement effective strategies for gun control advocacy. **Workshop question:** How can your brand empower individuals and groups seeking to make positive change? ## Themes within the Adolescent Activism trend ### Increased Youth Activism The intersection of youth engagement, their social media savvy, and various social issues in North America has resulted in Gen Z being more empowered than youth who have advocated for change in preceding generations. ### Creative Marketing for Social Justice Employing creative marketing, such as fake websites and video games, for raising awareness on social justice issues point towards disruptive options for activism and social reform. ### Youth Political Empowerment Events such as Teen Vogue Summit: Turn Up and March for Our Lives show that youth empowerment has surged in recent years leading towards the fight for political exchange and gun control, which could lead to fast-paced change. ## What the Adolescent Activism trend means for industry ### For Social Media The empowerment of Generation Z demonstrates social media as an avenue for positive advocacy with the ability to reach beyond national and regional borders. ### For Publishing Publishing platforms such as Teen Vogue amplify messages of youth empowerment and act as a catalyst for social justice issues to gain publicity on a global scale. ### For Entertainment The utilization of creative marketing within the entertainment sector serves as an unconventional approach to raise awareness on social justice issues and encourages discussion on current topics. ## Trend signals for Adolescent Activism Trend score 3.7 out of 10, from popularity 55%, activity 46%, freshness 8%. - Popularity: 55% - Activity: 46% - Freshness: 8% ## Recent trend clusters - [Seasonal Convergence](https://www.trendhunter.com/protrends/seasonal-capsule-collections) (Fashion) - [Zone Migration](https://www.trendhunter.com/protrends/clinical-skin-routine) (Fashion) - [Moment mapping](https://www.trendhunter.com/protrends/occasion-based-supplements) (Lifestyle) - [Occasion Extensions](https://www.trendhunter.com/protrends/seasonal-snack-marketing) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Culturally Grounded Wellness Apps](https://www.trendhunter.com/trends/culturally-grounded-wellness-apps) - [Digital Fertility Education Platforms](https://www.trendhunter.com/trends/digital-fertility-education-platforms) - [Cancer Awareness Art Installations](https://www.trendhunter.com/trends/carry-the-fire-road-hockey-net) All articles: [Social Good](https://www.trendhunter.com/socialgood)