# Additive-Free Snacking Fruit snacks feature no added sugar to appeal to both parents and kids. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Feb 21, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/additivefree-snacking ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Additive-Free Snacking trend? **Additive-Free Snacking:** Fruit snacks were once considered a mostly high-sugar product within the snack space, akin to junk food. A recent push for no-added-sugar fruit-based products alleviates this, while still appealing to the eating preferences of children. ## The consumer insight behind the Additive-Free Snacking trend As a group, Millennials are recognized for their orientation towards the health and wellness industry. This is due in part to the accessibility of information surrounding health and wellness on the Internet. As many more Millennials enter parenthood, they are looking to have this value reflected in the food and ingredients they purchase for their children. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 18, 2017 to Aug 21, 2018 - Published: Feb 21, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Additive-Free Snacking trend ### No-added-sugar fruit-based products As Millennials enter parenthood, they are looking for healthy food and ingredients for their children, which creates a disruptive innovation opportunity for snacks with no-added-sugar fruit-based products. ### Low glycemic index fruit gummies Parents looking for a nourishing, free-from snack for their kids will find it appealing to have gummies made with 100% fruit and low on the glycemic index, creating a disruptive innovation opportunity to explore. ### Better-for-You Plant-Based Candies Creating better-for-you alternatives to classic confections will continue to be a popular trend, and it provides an opportunity to venture into the 'free-from' market with natural flavors, no artificial colors or sweeteners, and no GMO ingredients. ## What the Additive-Free Snacking trend means for industry ### For Food and Beverages The food and beverage industry has been experiencing a massive shift towards healthier eating choices for families and children, which creates a disruptive innovation market for healthier snack options. ### For Wellness industry The wellness industry is growing exponentially, particularly with the increasing health concerns of the younger generation, creating a disruptive innovation market for healthier and sustainable snack options. ### For Entertainment industry Partnering with recognizable kids' entertainment franchises such as Universal, Dreamworks, and Nickelodeon creates a disruptive innovation opportunity in the entertainment industry for fun fruit snack options that motivate kids to pick healthier snacks over sugar-laden options. ## Workshop question Consider how the shifting preferences of one generation of your brand’s consumers will impact your brand’s appeal to future generations. ## Trend signals for Additive-Free Snacking Trend score 3.9 out of 10, from popularity 56%, activity 52%, freshness 8%. - Popularity: 56% - Activity: 52% - Freshness: 8% ## Examples of the Additive-Free Snacking trend 5 featured examples from Mar 18, 2017 to Aug 21, 2018. - [All-Natural Fun Fruit Snacks](https://www.trendhunter.com/trends/fun-fruit-snacks): Fruitfunk is Using Popular Franchises to Entice Kids to Health Snacks (Category: Lifestyle) Implication: Disruptive innovation opportunity: Create and market new healthy snacks that cater to children's preferences, incorporating fun branding and recognizable characters from popular f… - [Wholesome Fruit Snacks](https://www.trendhunter.com/trends/fruit-bites): Kind Snacks' Fruit Bites Contain One Full Serving of Fruit Per Pouch (Category: Lifestyle) Implication: Disruptive innovation opportunity for the healthy snack food industry to offer wholesome fruit snacks that appeal to both kids and adults. - [Better-for-You Plant-Based Candies](https://www.trendhunter.com/trends/plant-based-candies): SmartSweets Now Makes 'Sour Blast Buddies' and 'Sweet Fish' (Category: Lifestyle) Implication: SmartSweets' plant-based candies are disrupting the traditional confectionery industry with their low sugar and free-from offerings. - [Fresh-Pressed Fruit Jerky](https://www.trendhunter.com/trends/fruit-strips): Solely's Shelf-Stable, Portable Organic Fruit Strips are Firm and Chewy (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce fresh-pressed fruit jerky as a healthier alternative to traditional fruit snacks in the snack food industry. - [Low-GI Fruit Gummies](https://www.trendhunter.com/trends/healthy-gummies): Fruit Forest's Free-From Healthy Gummies are Made with 100% Fruit (Category: Lifestyle) Implication: The snack foods industry can explore the production of natural low-GI snacks like Fruit Forest's fruit gummies to tap into the health-conscious consumer market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - 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