# Added Vigor Energy supplements that can be added into foods lessen quantity for quality. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 17, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/added-vigor ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Added Vigor trend? **Added Vigor:** Packaged energy products have proven their relevance over the past few years, but with the recent shift in consumer attitude toward health, consumers are lessening their caffeine intake. Many companies are responding by creating energy products that can be added to other foods. This gives consumers full control over intake, granting a sense of empowerment. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 17, 2014 to Mar 10, 2015 - Published: Mar 17, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Added Vigor trend ### DIY Energy Products Consumers are seeking more control and empowerment over their energy intake, leading to a trend toward energy products that can be added to other foods, providing innovative DIY options for businesses to explore. ### Natural Sports Drinks Cocogo and similar products are replacing sugary sports drinks and coconut water with natural fruit flavors in order to make rehydration taste better, which presents an opportunity for businesses to create healthy and tasty alternatives to traditional sports drinks. ### Health Remedy Packaging Arctic Warriors' packaging takes inspiration from Anime trading cards to make their natural remedies more appealing to a younger demographic, highlighting the potential for businesses to explore creative packaging options to make health products more appealing to consumers. ## What the Added Vigor trend means for industry ### For Food and Beverage Packaged energy and sports products are undergoing significant changes, from ingredient selection to serving size, and businesses must adapt to changing customer preferences. ### For Health and Wellness The natural health and wellness sector is expanding rapidly, as consumers seek out alternative, healthy options for energy and other health benefits. ### For Packaging and Design Innovative and creative packaging and design will be critical to the success of energy and other health-related products, as consumers look for unique and visually appealing packaging to enhance their overall experience. ## Trend signals for Added Vigor Trend score 2.6 out of 10, from popularity 32%, activity 37%, freshness 8%. - Popularity: 32% - Activity: 37% - Freshness: 8% ## Examples of the Added Vigor trend 4 featured examples from Apr 17, 2014 to Mar 10, 2015. - [Alternative Buttered Coffee](https://www.trendhunter.com/trends/bulletproof-coffee): Bulletproof Coffee Incorporates Grass-Fed Butter Into Your Morning Cup (Category: Lifestyle) Implication: Opportunity for coffee brands to offer grass-fed butter as an add-on option or create their own versions of bulletproof coffee. - [Anime Herb Packets](https://www.trendhunter.com/trends/healthy-herb): Arctic Warriors' Healthy Herb Remedy Packaging Takes Cues from Anime Cards (Category: Life-Stages) Implication: Brands in the health and wellness industry can explore incorporating anime-inspired packaging for their natural remedy products. - [Energizing Flavoring Syrups](https://www.trendhunter.com/trends/sodastream-energy): Make Your Own Energy Drinks with the SodaStream Energy Mix (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative energy drink products and explore new flavoring techniques to cater to consumer preferences. - [Fruity Hydration Packets](https://www.trendhunter.com/trends/keep-hydrated): Cocogo's Sports Drink Packets Help You Keep Hydrated on the Go (Category: Lifestyle) Implication: Opportunity for sports nutrition companies to develop and market fruity hydration packets as an alternative to traditional sports drinks. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)