# Adaptogenic Wellness Ancient remedies evolve into everyday balancing supplements. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 3, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adaptogenic-wellness ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Adaptogenic Wellness trend? **Adaptogenic Wellness:** As the health movement develops, accommodating increasingly individualistic consumer needs, adaptogens are rising to the forefront as versatile supplements for an ayurvedic approach to wellness. Based in equal parts ancient tradition and scientific study, adaptogens are uniquely capable of adapting to the individual user’s needs, promoting balance restoration, stress reduction and fatigue-fighting properties. As consumer education on self-care expands, mind and mood boosters such as adaptogens are becoming more mainstream, even permeating the QSR industry. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 27, 2016 to Apr 26, 2017 - Published: May 3, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Adaptogenic Wellness trend ### Rising Popularity of Adaptogens Adaptogens are gaining attention among consumers in the health industry as they offer versatile supplements for an ayurvedic approach to wellness. ### Incorporating Adaptogens in Health Products Many health product manufacturers are incorporating adaptogens in their products such as herbal drops, powder, chocolates, beverages, etc., for stress reduction and other health benefits. ### Consumer Education on Self-Care As consumer education on self-care expands, mind and mood boosters such as adaptogens are becoming more mainstream, even permeating the QSR industry. ## What the Adaptogenic Wellness trend means for industry ### For Health and Wellness Industry The health and wellness industry can explore adapting adaptogens into their products to offer versatile supplements for an ayurvedic approach to wellness such as herbal drops, powder, chocolates, beverages, etc., for stress reduction and other health benefits. ### For Food and Beverage Industry The food and beverage industry can explore ways to add adaptogens in their products such as powdered elixirs, kombucha, mineral drinks, lattes, and other beverages. ### For Pharmaceutical Industry The pharmaceutical industry can explore ways to use adaptogens in medicine to support treatments for stress relief, fatigue-fighting properties, and balance restoration. ## Workshop question In what way does your brand empower consumers to advance their own well-being. ## Trend signals for Adaptogenic Wellness Trend score 4.6 out of 10, from popularity 68%, activity 60%, freshness 8%. - Popularity: 68% - Activity: 60% - Freshness: 8% ## Examples of the Adaptogenic Wellness trend 6 featured examples from Jan 27, 2016 to Apr 26, 2017. - [Adaptogenic Lemon Drinks](https://www.trendhunter.com/trends/lemon-drinks): REBBL's Turmeric Lemon Tart Tastes Like Pie, but is Packed with Benefits (Category: Lifestyle) Implication: The beverage industry can create innovative products with adaptogenic herbs and other functional ingredients to appeal to health-conscious consumers. - [Alkalizing Superfood Powders](https://www.trendhunter.com/trends/ultimate-elixir): This Live Ultimate Elixir Boasts Clean, Beneficial Ingredients (Category: Lifestyle) Implication: Developing products that promote wellness through natural, nutrient rich ingredients. - [Adaptogenic Chocolate Bars](https://www.trendhunter.com/trends/adaptogenic-chocolate): The Ingredients in These Chocolates Manage Bodily Stress Responses (Category: Lifestyle) Implication: Incorporating adaptogenic ingredients and alternative sweeteners in chocolate bars can disrupt the traditional confectionery industry. - [Mind-Focusing Herbal Drops](https://www.trendhunter.com/trends/brain-supplement): This Herbal Brain Supplement Improves Your Focus and Alertness (Category: Lifestyle) Implication: Disruptive innovation opportunity: Identify gaps in the market for brain supplements and develop unique herbal products targeting specific mental focus needs. - [Probiotic Mushroom Beverages](https://www.trendhunter.com/trends/health-ade): Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom (Category: Lifestyle) Implication: Incorporating medicinal mushrooms into different food and beverage products presents a disruptive innovation opportunity in the industry. - [Powdered Herbal Lattes](https://www.trendhunter.com/trends/latte-drinks): Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs (Category: Lifestyle) Implication: Opportunity for the wellness and health industry to incorporate adaptogens and superfoods more into their products, as well as promoting the use of nourishing and herbal ingredien… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)