# Adaptogenic Protein Food supplement brands are incorporating mushroom powders in proteins. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Mar 15, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adaptogenic-protein ## Key Figures - Trend score: 6.3/10 - Evidence articles: 5 ## What is the Adaptogenic Protein trend? **Adaptogenic Protein:** Brands in the food supplement space are creating vegan protein and superfood powders with mushroom blends. These brands incorporate adaptogenic mushrooms for their cognitive and muscular benefits, offering not only a vegan alternative to protein powder but one that offers more utility. ## The consumer insight behind the Adaptogenic Protein trend Consumers with active lifestyles frequently keep up with new trends in the health and wellness space. These consumers want products that not only serve basic functions, but offer numerous health benefits on the side, as these products better support health-focused lifestyles. Many of these customers are turning to brands that are willing to incorporate new ingredients with scientifically-backed claims. Brands are therefore pressured to innovate on modern health trends. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 27, 2022 to Mar 15, 2023 - Published: Mar 15, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Adaptogenic Protein trend ### Adaptogenic Mushrooms Mushroom blends and adaptogenic mushrooms are being used as ingredients in vegan protein and superfood powders to offer numerous health benefits on the side. ### Functional Snacks Functional snacks are on the rise as health-conscious consumers turn to mushroom-infused food and beverage products to receive the benefits of mushrooms for stress relief and overall physical and immune health. ### Natural and Organic Mushroom Supplements Mushroom-derived supplements are becoming popular for their potential benefits for brain health and nerve health, and offer a smart choice for anyone who wants to boost their cognitive function with a natural and organic supplement. ## What the Adaptogenic Protein trend means for industry ### For Health and Wellness The health and wellness industry is a key player in the mushroom protein trend, as consumers seek out products that offer numerous health benefits. ### For Plant-Based Foods The plant-based food industry is incorporating mushroom blends in protein and superfood powders, offering vegan alternatives to traditional protein powders with plant-based options that offer additional benefits. ### For Supplement Industry The supplement industry is offering natural and organic mushroom-based supplements that support immune health, cognitive function, and overall wellness. ## Workshop question How could your brand elevate its products with versatile, untraditional ingredients? ## Trend signals for Adaptogenic Protein Trend score 6.3 out of 10, from popularity 91%, activity 84%, freshness 15%. - Popularity: 91% - Activity: 84% - Freshness: 15% ## Examples of the Adaptogenic Protein trend 5 featured examples from Oct 27, 2022 to Mar 15, 2023. - [Mushroom-Based Superfood Powders](https://www.trendhunter.com/trends/om-organic-lions-mane): The Mushroom Superfood from Om Mushroom Includes Lion's Mane (Category: Lifestyle) Implication: With the ongoing trend on consuming organic food and drinks, this industry could explore using more organic plant-based products in their offerings. - [Mushroom Protein Bars](https://www.trendhunter.com/trends/mushroom-protein-bar): Balanced Tiger's Bars Have 1,500mg of Functional Mushrooms (Category: Lifestyle) Implication: This industry can explore further the use of functional mushrooms as an ingredient to produce snacks and beverages that cater to the health-conscious trend. - [Adaptogenic Plant Proteins](https://www.trendhunter.com/trends/optimi-plant-protein): Optimi Debuted a Plant-Based Protein Supplement with Adaptogenics (Category: Eco) Implication: The nutrition industry could expand product lines to include functional mushroom-infused supplements for their potential health benefits. - [Plant-Based Mushroom Powders](https://www.trendhunter.com/trends/laird-superfood-renew): Laird Superfood's 'Renew' Powder Contains Four Functional Mushrooms (Category: Lifestyle) Implication: Opportunity for the health and wellness industry to cater to the increasing demand for plant-based, gluten-free, and dairy-free supplements that support immune system and brain he… - [Chaga Mushroom Proteins](https://www.trendhunter.com/trends/purica-power-vegan): PURICA Offers Vegan Protein Supplements with Chaga Mushroom Powder (Category: Eco) Implication: The convergence of nutrition and pharmaceuticals creates a ripe market for nutraceutical products that offer specific health benefits, such as immune support, inflammation reducti… ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Holiday-Inspired Potato Chips](https://www.trendhunter.com/trends/holiday-inspired-potato-chips) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)