# Adaptogenic Imitation Adaptogenic beverages imitate brands in the alcohol industry. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 10, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adaptogenic-imitation ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Adaptogenic Imitation trend? **Adaptogenic Imitation:** The growing popularity of adaptogenic beverages has resulted in their branding and packaging being represented in ways similar to that of the alcohol industry. This shift is exemplary of how brands can look to adjacent industries for product inspiration, and caters to today's wellness-minded consumer with contemporary design preferences. ## The consumer insight behind the Adaptogenic Imitation trend At a time when consumers face an overwhelming number of choices in the food and beverage space, what draws their attention is a balance between purpose and design. Consumers in this space typically have an understanding of what the benefits they're trying to achieve from their purchases, and contemporary branding is what gives them the perception that one product might be more effective than the other. Thus, brands that are able to effectively represent both make consumers' choices easy in an overrun market. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 15, 2018 to Jul 8, 2019 - Published: Jul 10, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Adaptogenic Imitation trend ### Adaptogenic Beverages Adaptogenic beverages are gaining popularity and their branding and packaging is similar to that of the alcohol industry. ### Functional Ingredients and Enriched Formulas Consumers prefer better-for-you beverage alternatives that feature functional ingredients and enriched formulas. ### Non-Alcoholic Natural Cocktails Non-alcoholic natural cocktails are becoming popular, featuring potent ingredients like non-psychoactive phytocannabinoid-rich oil. ## What the Adaptogenic Imitation trend means for industry ### For Food and Beverage Food and beverage industry professionals can consider creating products with adaptogenic herbs and plants, enriched formulas and potent ingredients. ### For Wellness and Beauty Wellness and beauty industry professionals can incorporate functional ingredients, enriched formulas and organic, crystal-infused elixirs into their products. ### For CBD and Cannabis-Infused Products CBD and cannabis-infused product industry professionals can consider incorporating non-psychoactive phytocannabinoid-rich oils into their products. ## Workshop question How could your brand turn to an adjacent industry for inspiration? ## Trend signals for Adaptogenic Imitation Trend score 4.8 out of 10, from popularity 81%, activity 54%, freshness 8%. - Popularity: 81% - Activity: 54% - Freshness: 8% ## Examples of the Adaptogenic Imitation trend 4 featured examples from Oct 15, 2018 to Jul 8, 2019. - [Boosted CBD Beverages](https://www.trendhunter.com/trends/canned-drink): Recess' All-Natural Canned Drinks Feature Adaptogens and Cannabidiol (Category: Lifestyle) Implication: The functional beverage trend opens up possibilities for companies in the beverage industry to create unique, better-for-you products that cater to health-conscious consumers. - [Adaptogenic Non-Intoxicating Cocktails](https://www.trendhunter.com/trends/natural-cocktails): Proposition Cocktail Co. Makes Natural Cocktails with CBD (Category: Lifestyle) Implication: The beverage industry can innovate by creating new lines of adaptogenic cocktails with hemp-derived CBD. - [Sparkling CBD Water](https://www.trendhunter.com/trends/cbd-sparkling-water): DRAM's Lemongrass CBD Sparkling Water Assists with Daily Stress Management (Category: Lifestyle) Implication: Opportunity for beverage companies to create a line of beverages that incorporate CBD and adaptogenic herbs to offer a health-conscious alternative to traditional carbonated bever… - [Adaptogenic Crystal Elixirs](https://www.trendhunter.com/trends/crystal-elixir): Rock Grace's Non-Alcoholic Drink is Infused with Herbs & Botanicals (Category: Lifestyle) Implication: The beverage industry can explore the concept of creating wellness drinks infused with adaptogens and botanicals to cater to health-conscious consumers seeking non-alcoholic alter… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)