# Adaptogenic Beauty Superfood ingredients like chaga make their way into consumers' beauty routines. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Feb 7, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adaptogenic-beauty ## Key Figures - Trend score: 2.8/10 - Evidence articles: 5 ## What is the Adaptogenic Beauty trend? **Adaptogenic Beauty:** With consumers' desire to "hack" their health on the rise, interest in supplement products touting adaptogenic ingredients like chaga mushrooms or holy basil are at an time high. Taking it a step further, however, are beauty-specific skincare and supplement products promising consumers a more natural way to becoming a more attractive version of themselves. This shift is not only indicative of the continued popularity of natural beauty products, but the sustained appeal of super-ingredients. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 6, 2015 to Feb 3, 2018 - Published: Feb 7, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Adaptogenic Beauty trend ### Adaptogenic Ingredients Consumers are showing an increased interest in supplement products and skincare lines that tout adaptogenic ingredients due to their natural and health-boosting properties. ### Superfood Infused Products The use of superfood ingredients like chaga mushrooms, quinoa, and Moringa in personal care and beauty products is becoming more popular as consumers seek out natural and effective solutions. ### Mushroom-based Skincare The use of medicinal mushrooms like chaga, reishi, and cordyceps in topical skincare is becoming more common as consumers become more familiar with their potent anti-aging and antioxidant properties. ## What the Adaptogenic Beauty trend means for industry ### For Beauty and Personal Care Business professionals in the beauty and personal care industry can explore disruptive innovation opportunities by incorporating adaptogenic and superfood ingredients into their products to cater to consumers' rising demand for natural and effective solutions. ### For Health and Wellness Incorporating adaptogenic and superfood ingredients into supplement products and health foods can offer disruptive innovation opportunities for businesses in the health and wellness industry by providing consumers with natural and functional solutions to support their overall health. ### For Food and Beverage The use of potent ingredients like chaga and quinoa in food and beverage products can offer disruptive innovation opportunities for businesses in the food and beverage industry to cater to consumers' demand for functional food and beverage offerings that support their health and well-being. ## Workshop question What's an aspect of an adjacent product or service that your customer loves, and how could you integrate that into your own offering? ## Trend signals for Adaptogenic Beauty Trend score 2.8 out of 10, from popularity 41%, activity 34%, freshness 8%. - Popularity: 41% - Activity: 34% - Freshness: 8% ## Examples of the Adaptogenic Beauty trend 5 featured examples from Jan 6, 2015 to Feb 3, 2018. - [Superfood-Powered Cosmetics](https://www.trendhunter.com/trends/organic-cosmetic): Supermood’s Organic Cosmetics Are Enriched with Potent Ingredients (Category: Lifestyle) Implication: Disruptive innovation opportunity: Adopt superfood-powered ingredients in skincare formulations, revolutionizing the beauty industry with natural and effective products. - [Medicinal Mushroom Body Washes](https://www.trendhunter.com/trends/moisturizing-body-wash): Rad Soap's Moisturizing Body Wash is Infused with Chaga Extract (Category: Fashion) Implication: Skincare brands can integrate medicinal mushrooms and adaptogens to create skincare products with multiple benefits. - [Adaptogenic Herbal Skincare](https://www.trendhunter.com/trends/skin-regimen): Skin Regimen's '10.0 Tulsi Booster' is Powered by Holy Basil (Category: Fashion) Implication: The beauty and personal care industry can explore incorporating adaptogenic and herbal ingredients in skincare products to cater to consumers' growing interest in natural and effe… - [Adaptogenic Beauty Powders](https://www.trendhunter.com/trends/dietary-supplement-for-beauty): Amazing Grass' Dietary Supplement for Beauty is Packed with Herbs (Category: Lifestyle) Implication: The beauty and wellness industry can explore the use of adaptogenic beauty powders to create unique products that nourish the body and enhance beauty from within. - [Hydrating Quinoa Moisturizers](https://www.trendhunter.com/trends/daily-moisturizer): Cowshed's Daily Moisturizer is Rich in Minerals, Vitamins & Proteins (Category: Fashion) Implication: The skincare and beauty industry can explore the inclusion of quinoa extract in moisturizers and develop new product lines with enhanced hydrating properties. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)