# Adaptive Entertainment Personalized entertainment aims to highlight a brand's intuitiveness. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Sep 8, 2015 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adaptive-entertainment ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Adaptive Entertainment trend? **Adaptive Entertainment:** Innovative products and services that aim to position a brand as adaptive and intuitive provide a customized experience guided by a customer's preferences. Such personalized entertainment efforts delight consumers looking for intuitive sources of entertainment so they may focus their energy on other, more urgent tasks. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 9 to Sep 4, 2015 - Published: Sep 8, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Adaptive Entertainment trend ### Personalized Entertainment Brands are offering a customized experience guided by customer preferences, using tools such as Facebook Connect and tailored computer-generated playlists. ### Adaptive Branding Innovative products and services that aim to position a brand as adaptive and intuitive provide a customized experience guided by a customer's preferences. ### Robot Tutoring Robot tutors provide a revolutionary way for teachers to personalize their lessons and ensure that no child falls behind. ## What the Adaptive Entertainment trend means for industry ### For Travel Customized products, such as TAM Airlines' Ownboard Magazines, delight consumers looking for intuitive sources of entertainment while travelling. ### For Music Subscription Spotify's Discover Weekly feature curated by a user's listening history aims to make it easier to discover new music. ### For Education Technology Robot tutors like Knewton are designed to supplement school lessons by providing personalized instruction and could disrupt the traditional models of education. ## Workshop question How can your brand better anticipate your consumers' needs? How can you utilize technology in the process? ## Trend signals for Adaptive Entertainment Trend score 2.9 out of 10, from popularity 53%, activity 25%, freshness 8%. - Popularity: 53% - Activity: 25% - Freshness: 8% ## Examples of the Adaptive Entertainment trend 5 featured examples from Jun 9 to Sep 4, 2015. - [Personalized Deodorant Commercials](https://www.trendhunter.com/trends/axe-brazil): This Axe Brazil Ad Changes Its Plot Based on User's Interests (Category: Marketing) Implication: Opportunity to develop innovative personalized advertising strategies that engage consumers on a deeper level. - [Personalized Playlist Apps](https://www.trendhunter.com/trends/personalized-playlist): This App Creates Custom Playlists That Users Fall Asleep and Wake-Up To (Category: Tech) Implication: Music streaming services can personalize playlists and harness data to enhance user experience and engagement. - [Personalized Tutor Apps](https://www.trendhunter.com/trends/robot-tutor): This Robot Tutor is Designed to Help Children Learn at Their Own Pace (Category: Tech) Implication: The EdTech industry can benefit from developing similar personalized tutor apps, creating innovative solutions for enhancing education and improving student outcomes. - [Personalized Inflight Magazines](https://www.trendhunter.com/trends/inflight-magazine): TAM Airlines Created Customized Reading Material for Travelers (Category: Art & Design) Implication: Airlines can implement personalized inflight magazines to enhance the passenger experience and differentiate themselves from competitors. - [Customized Music Playlists](https://www.trendhunter.com/trends/discover-weekly): Spotify's 'Discover Weekly' Generates Custom Compilations for Users (Category: Tech) Implication: The music streaming industry can leverage algorithmic curation to provide personalized playlists and recommendations for users. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)