# Adaptive e-Tail Curation and personalization change the landscape for online shoppers. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 14, 2012, updated Jul 15, 2012 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/adaptive-e-tail ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Adaptive e-Tail trend? **Adaptive e-Tail:** When it comes to online shopping, relevancy plays a significant role in the consumer decision-making process. While e-shopping is already a more convenient form of buying, consumers today prefer personalization and customization, which add even more convenience to online shopping by minimizing the time needed to search for products. Thus, more online retailers are adding curated shopping functionality to their sites or creating completely new online catalogs that can be tailored to a person's interests. By offering a more personalized shopping experience, retailers can leverage the consumer data they acquire and help shoppers make choices more quickly and accurately. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 4, 2011 to Jul 12, 2012 - Published: Jul 14, 2012 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Adaptive e-Tail trend ### Personalization Customization and personalization is a key trend that is driving the development of new platforms that are able to tailor product recommendations to the individual customer's wants and needs. ### Integration Increasing integration between platforms and social media networks has given rise to a range of new shopping experiences that are able to leverage user preferences and data to provide better content and product experiences. ### Augmented Reality Advancements in AR and mobile technologies are enabling new forms of in-store shopping experiences, with users able to access more personalized product information and promotions as they browse through retail locations. ## What the Adaptive e-Tail trend means for industry ### For Retail The retail industry is being transformed by new personalized shopping experiences that are more relevant to consumers and able to offer them greater convenience. ### For E-commerce The e-commerce industry is seeing a rising demand for more personalized product recommendations and integration with social media and other online platforms. ### For Marketing The marketing industry is being reshaped by new forms of targeted advertising and promotional content that is driven by user data and preferences. ## Trend signals for Adaptive e-Tail Trend score 3.0 out of 10, from popularity 55%, activity 28%, freshness 8%. - Popularity: 55% - Activity: 28% - Freshness: 8% ## Examples of the Adaptive e-Tail trend 6 featured examples from Nov 4, 2011 to Jul 12, 2012. - [Personalized Car Choosing Apps](https://www.trendhunter.com/trends/autotrader-autolyzer): The autoTRADER autoLYZER Customizes Vehicle Shopping (Category: Autos) Implication: The automotive industry can benefit from personalized car shopping apps by attracting more potential buyers through targeted recommendations. - [Augmented Reality Shopping Helpers](https://www.trendhunter.com/trends/ibm-mobile-app): IBM Mobile App Personalizes Buying Experience (Category: Tech) Implication: Retailers can leverage the use of augmented reality technologies and smart shopping apps to provide consumers with a more engaging experience that enhances customer satisfaction a… - [Tailored e-Shopping Platforms](https://www.trendhunter.com/trends/curisma): Curisma Customizes Product Recommendations for Shoppers (Category: Business) Implication: Disruptive innovation opportunities in the e-commerce industry include the development of advanced recommendation algorithms and personalized shopping platforms to cater to indivi… - [Preference-Driven Online Shopping](https://www.trendhunter.com/trends/glimpse): Glimpse Uses Facebook Likes to Create Custom Product Catalog (Category: Business) Implication: Opportunity for retailers to leverage personalization technology for online shopping and improve customer retention and loyalty. - [Social Media Shopping Catalogs](https://www.trendhunter.com/trends/pickie): Pickie is a Personalized Magazine Based on Your Online Interactions (Category: Business) Implication: Disruptive innovation opportunity: Implement social media analytics and personalized shopping features to stay ahead of competitors in the online retail space. - [Curated Culture Sites](https://www.trendhunter.com/trends/opensky): OpenSky Connects Consumers with Tastemakers (Category: Tech) Implication: Creating curated shopping sites that offer a unique and personalized experience can disrupt the e-commerce industry and drive brand loyalty. ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)