# Activism Pop-Up Pop-up experiences are framed around social causes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 4, 2021 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/activism-popup ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Activism Pop-Up trend? **Activism Pop-Up:** Attending pop-up experiences gives people a sense of "being in the know," and therefore creates a sense of community between attendees. Taking advantage of that, social and environmental causes are now using pop-ups to expand their reach, form supportive communities and educate people. ## The consumer insight behind the Activism Pop-Up trend When it comes to activism and social, environmental or political movements--community-building is crucial in reaching people and building solutions. Idea-sharing spaces, art, platforms and products are all necessary in the process of maintaining momentum in the various causes people are fighting for. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 13, 2018 to Jul 14, 2022 - Published: Feb 4, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Activism Pop-Up trend ### Social Cause Pop-Ups Pop-up experiences that frame around social/environmental causes to form supportive communities and educate people. ### Safe Space Pop-Ups Pop-ups that provide a non-judgemental environment to discuss issues and seek support. ### Disruptive Internet Services Companies offering unique and innovative services to counter the negative experiences and emotions associated with big internet providers. ## What the Activism Pop-Up trend means for industry ### For Event Management Social cause pop-ups are on the rise and organizations can leverage them to form supportive communities and educate people. ### For Mental Health Services Safe space pop-ups are creating opportunities for people to talk about their mental health and get the support they need to stay healthy. ### For Internet Services Companies offering disruptive internet services can capitalize on the negative experiences associated with big providers and provide unique solutions to customers. ## Workshop question How could your brand build a sense of community among customers? ## Trend signals for Activism Pop-Up Trend score 5.2 out of 10, from popularity 77%, activity 66%, freshness 12%. - Popularity: 77% - Activity: 66% - Freshness: 12% ## Examples of the Activism Pop-Up trend 6 featured examples from Aug 13, 2018 to Jul 14, 2022. - [Earth-Positive Fashion Pop-Ups](https://www.trendhunter.com/trends/pangaia-x-la-rinascente): Pangaia x La Rinascente Offsets Its Entire Retail Presence (Category: Eco) Implication: The fashion industry is facing pressure to shift towards more sustainable and eco-friendly practices, creating opportunities for brands that prioritize sustainability. - [Mental Health Library Pop-Ups](https://www.trendhunter.com/trends/feelings-library): Feelings Library Dedicated Space to Londoners' Mental Health (Category: Art & Design) Implication: This trend provides opportunities for the mental health industry to develop new and unique approaches for supporting individuals with their mental health. - [Waste-Reducing Cafe Pop-Ups](https://www.trendhunter.com/trends/lush-x-change-please): The Lush x Change Please Pop-Up Discourages Single-Use Plastic Waste (Category: Eco) Implication: The food and beverage industry can explore opportunities to develop and market reusable and sustainable alternatives to reduce single-use plastic waste. - [Safe Space Barber Shops](https://www.trendhunter.com/trends/barber-shops): Gymshark's Non-Judmental Pop-Up Addresses Mental Health for Men (Category: Fashion) Implication: Barbershops that promote a safe environment for men to talk about their mental health will experience increased customer loyalty and foot traffic as more people gravitate towards… - [Refugee-Aiding Pop-Ups](https://www.trendhunter.com/trends/help-refugees): The Choose Love Pop-Up in London Was Launched by Help Refugees (Category: Social Good) Implication: Retail industry can adopt charity pop-ups to showcase their products and support social causes. - [Rage-Relieving Internet Tours](https://www.trendhunter.com/trends/rage-against-big-internet-tour): T-Mobile is Kicking Off the Rage Against Big Internet Tour (Category: Marketing) Implication: Telecommunications companies can use the trend of anti-establishment therapy to create unique experiences that help customers release their anger and frustration, increasing custo… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)