# Active Support Spine-supporting tools and devices are incorporated into active rituals. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 21, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/active-support ## Key Figures - Trend score: 5.8/10 - Evidence articles: 4 ## What is the Active Support trend? **Active Support:** The act of providing spinal support is no longer only discussed in reference to the fact that consumers spend most of their time sitting, and is now also being prioritized in activities that require movement. From correcting form to offering support, these offerings are all-encompassing. ## The consumer insight behind the Active Support trend One of the inevitable consequences of sedentary lifestyles is the impact they have on personal health. Even for consumers who regularly exercise, the majority of the day is spent sitting at work or home. Consumers are increasingly feeling the physical impact of these lifestyles, and seek out products and services that aim to improve their health. ## At a Glance - Evidence: 4 featured examples - Articles from: May 11, 2017 to Apr 10, 2018 - Published: Mar 21, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Active Support trend ### Spinal Support during Activity Products and services are being created that prioritize spinal support during physical activity, due to the negative impact of sedentary lifestyles. ### Equipment for Core Activation Workout equipment and accessories are being developed that enhance core activation during exercise and prevent physical strain or pain. ### Streamlined Deadlift Equipment Fitness equipment is being designed that optimize the position and posture for the deadlift exercise to avoid injuries or misalignments. ## What the Active Support trend means for industry ### For Fitness Equipment Manufacturing The fitness industry has the opportunity to develop a broad range of products that support the spine and enhance core activation during physical activity. ### For Electric Bike Manufacturing E-bike manufacturers have the chance to create innovative products that integrate lumbar support and comfort for those who have back pain or issues. ### For Productivity Tools Manufacturing Productivity or work-related companies have a chance to manufacture products that can address the negative impact of sedentary lifestyles on physical health. ## Workshop question How could your brand employ health-focused support among its customers or employees? ## Trend signals for Active Support Trend score 5.8 out of 10, from popularity 75%, activity 90%, freshness 8%. - Popularity: 75% - Activity: 90% - Freshness: 8% ## Examples of the Active Support trend 4 featured examples from May 11, 2017 to Apr 10, 2018. - [Deadlift Training Equipment](https://www.trendhunter.com/trends/rogue-wagon-wheels): The Rogue Wagon Wheel was Co-Developed with Mark Bell (Category: Lifestyle) Implication: The Rogue Wagon Wheel is a disruptive innovation opportunity for the fitness equipment industry, providing a new and improved solution for deadlift training. - [Core-Engaging Workout Tools](https://www.trendhunter.com/trends/marrko-core): The 'MARRKO CORE' Workout Gear Targets 29 Muscles (Category: Lifestyle) Implication: Innovative companies in this industry can research, design and manufacture core-engaging workout gear that will revolutionize strength training capabilities. - [Spine-Supporting E-Bikes](https://www.trendhunter.com/trends/spine-supporting-ebike): The 'Behemoth' E-Bike Combines Ergonomics and Eco-Friendly Riding (Category: Autos) Implication: The development of spine-supporting e-bikes presents opportunities for companies in the urban transportation industry to cater to individuals seeking comfortable and eco-friendly… - [Supportive Core-Activating Belts](https://www.trendhunter.com/trends/workout-belt): The 'CorePro' Workout Belt Prevents Strains Aids Workouts (Category: Lifestyle) Implication: The fitness equipment industry has opportunities to innovate on functional gear designed to provide targeted support, such as back support and core activation, to meet the growing… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)