# Active Silence Brands in the meditation space offer new means of achieving quiet. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 19, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/active-silence ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Active Silence trend? **Active Silence:** Trend – Rather than guiding consumers through meditation, some brands are putting their focus on creating or finding environments that are suitable for meditative practices. These items include everything from novelty "silent" records to solitary spaces that are incorporated into interior design. ## The consumer insight behind the Active Silence trend By curating specific instances of peace and quiet for consumers, these brands approach meditation in its most simple form for wellness-minded consumers. As North American consumers look for ways to balance their personal and professional lives, they have become more preoccupied with achieving "mindfulness," and are willing to experiment with both traditional and non-traditional ways to achieve it. ## At a Glance - Evidence: 6 featured examples - Articles from: May 29, 2017 to Sep 13, 2019 - Published: Apr 19, 2019 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Active Silence trend ### Sensory Deprivation Spaces By providing spaces where individuals can escape the noise and distractions of daily life, there is an opportunity to incorporate modern design and technology to create spaces that foster relaxation and mindfulness. ### Personalized Meditation Experiences By offering a wide range of personalized and unique meditation experiences, businesses can attract both seasoned meditators and beginners, allowing individuals to explore different techniques and styles of meditation to find what works best for them. ### Eco-Friendly Meditation Spaces By incorporating sustainable materials and design practices into meditation spaces, there is an opportunity to provide consumers with a unique and peaceful experience in a beautiful and environmentally conscious setting. ## What the Active Silence trend means for industry ### For Interior Design Designers can incorporate sensory deprivation spaces into residential and commercial spaces. ### For Travel Travel companies can offer unique meditation travel experiences, showcasing tranquil and peaceful destinations to help individuals relax and de-stress. ### For Technology Tech companies can innovate in the meditation space by creating new and immersive experiences using technology like infrared therapy and musical integration. ## Workshop question In what ways could your brand better prioritize wellness for its customers or employees? ## Trend signals for Active Silence Trend score 3.6 out of 10, from popularity 51%, activity 48%, freshness 9%. - Popularity: 51% - Activity: 48% - Freshness: 9% ## Examples of the Active Silence trend 6 featured examples from May 29, 2017 to Sep 13, 2019. - [Sustainable Bamboo Meditation Temples](https://www.trendhunter.com/trends/luum-temple): The Luum Temple Offers a Tranquil Space for Mindfulness (Category: Eco) Implication: Architecture firms could capitalize on the demand for sustainable designs and materials - [Meditative Silent Rooms](https://www.trendhunter.com/trends/the-silent-room): 'The Silent Room' is an All-Pink Noise-Free Pop-Up House in Beirut (Category: Art & Design) Implication: Interior design professionals can incorporate the concept of meditative spaces like The Silent Room to create tranquil environments for clients. - [Relaxing Modern Meditation Studios](https://www.trendhunter.com/trends/modern-meditation): The Quiet Company Boasts Drop-In Classes, Workshops, and Events (Category: Lifestyle) Implication: The wellness industry can capitalize on the demand for modern meditation studios and practices by creating spaces and experiences that facilitate relaxation and personal growth. - [Quiet Location Travel Books](https://www.trendhunter.com/trends/the-bucket-list-places-to-find-peace-and-quiet): 'The Bucket List: Places to Find Peace and Quiet' is Informative (Category: World) Implication: The travel and hospitality industry could expand its wellness offerings to include tranquility travel packages and retreats. - [Immersive Meditation Studios](https://www.trendhunter.com/trends/hoame): Toronto-Based Hoame Leveraged Technology to Encourage Deep Relaxation (Category: TH Video) Implication: Disruptive innovation opportunity: Incorporating immersive meditation experiences into wellness and spa offerings to attract a new customer base. - [Silent Meditation Records](https://www.trendhunter.com/trends/silent-meditation): This Vinyl Record Provides Silence for Quiet Contemplation (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionizing the wellness industry by introducing new ways to enhance the meditation experience through innovative products and services. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)