# Active Inclusivity Athleisure products are redesigned for a more inclusive approach. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Apr 5, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/active-inclusivity ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Active Inclusivity trend? **Active Inclusivity:** Having now become an established wardrobe staple in many consumers' closets, activewear is taking on more inclusive designs for people of different sizes to attract consumers outside of its traditional, limited target market. ## The consumer insight behind the Active Inclusivity trend The modern wellness industry strays from the dated dated aspects of the fitness industry in that it's not just about losing weight, but consumers understanding that well-rounded lifestyles that fit their specific needs are much healthier and attainable. Consumers are increasingly drawn to brands that focus on overall health rather than being told what they should look like, and brands are prioritizing inclusion as a result. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 11 to Nov 23, 2018 - Published: Apr 5, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Active Inclusivity trend ### Inclusive Activewear Activewear brands are designing clothes for all shapes and sizes as consumers prioritize overall health, focusing on brands that promote inclusivity rather than exclusivity. ### Unisex Essential Apparel Unisex clothing lines that combine comfort and style, and feature versatile pieces that offer a mix of loungewear and active streetwear styles. ### Colorful Inclusive Collections Fashion brands are expanding collections with broader, more inclusive sizing options and including a wide range of color options for consumers with different preferences and tastes. ## What the Active Inclusivity trend means for industry ### For Fitness Industry With activewear becoming a fashion statement, fitness industry professionals may find opportunity in marketing themselves to a more comprehensive audience. ### For Fashion Industry The fashion industry has a chance to embrace inclusivity and offer affordable and accessible clothes for everyone, especially those overlooked by traditional clothing brands. ### For Retail Industry Retail businesses can focus on promoting apparel brands that promote inclusive designs and versatile styles, prioritizing accessibility and affordability for all. ## Workshop question What's a consumer group that's left out of your offering? What would need to change in order for them to feel welcomed and included by your brand? ## Trend signals for Active Inclusivity Trend score 3.9 out of 10, from popularity 51%, activity 58%, freshness 8%. - Popularity: 51% - Activity: 58% - Freshness: 8% ## Examples of the Active Inclusivity trend 4 featured examples from Jan 11 to Nov 23, 2018. - [Size-Inclusive Activewear](https://www.trendhunter.com/trends/khloe-kardashians-good-american): Khloe Kardashian's Good American is Now Venturing into Activewear (Category: Pop Culture) Implication: The rise of inclusive and affordable activewear offers opportunities for fashion retailers to expand their product lines and appeal to a more diverse range of consumers. - [Colorful Inclusive Activewear Collections](https://www.trendhunter.com/trends/inclusive-activewear): Joe Fresh Boasts Empowerment with an Extended Capsule (Category: Lifestyle) Implication: The fashion industry has an opportunity to embrace inclusivity and body positivity, and incorporate these values into their product offerings by expanding their collections to mak… - [Unisex Essential Apparel Collections](https://www.trendhunter.com/trends/essential-apparel): Foot Locker's Clothing Line Boasts a Minimal Color Palette (Category: Fashion) Implication: Retailers can leverage the rise of essential apparel collections and unisex clothing to boost sales and cater to a wider audience, expanding beyond traditional gender-based market… - [Size-Inclusive Activewear](https://www.trendhunter.com/trends/wellfitting-activewear): Universal Standard Released 'Game,' a Line of Well-Fitting Activewear (Category: Lifestyle) Implication: Universal Standard's 'Game' line disrupts the activewear industry by introducing a size-inclusive and well-fitting clothing line suitable for all body types. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)