# Activating Personalized Interactive pop-ups invite customers to co-create products. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 20, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/activating-personalized ## Key Figures - Trend score: 6.2/10 - Evidence articles: 5 ## What is the Activating Personalized trend? **Activating Personalized:** Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 14, 2017 to Jul 19, 2019 - Published: Jun 20, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Examples of the Activating Personalized trend 5 featured examples from Jun 14, 2017 to Jul 19, 2019. - [Fast Beauty Maker Labs](https://www.trendhunter.com/trends/essence-maker-shop): The Essence Maker Shop Invited Fans to Co-Create Products In-Store (Category: Art & Design) Implication: Incorporating interactive and customizable experiences in brick-and-mortar stores to engage customers and foster brand loyalty. - [Ice Cream Lookbooks](https://www.trendhunter.com/trends/magnum-pleasure-store): London's Magnum Pleasure Store Boasts a Cleverly Branded Dipping Bar (Category: Lifestyle) Implication: The food and beverage industry can benefit from incorporating interactive and immersive experiences to boost customer engagement and increase their brand identity. - [Printed Foam Beers](https://www.trendhunter.com/trends/suntory-beer): Suntory Beer Uses Ripples' Tech to Elevate the Personalized Consumer Experience (Category: Art & Design) Implication: The food and beverage industry can explore the incorporation of high-tech foam printing to create unique and personalized consumer experiences. - [Customizable Yogurt Pop-Ups](https://www.trendhunter.com/trends/yogurt-pop-up): The Müller Corner Shop Invites People to Make Their Own Yogurt Snacks (Category: Art & Design) Implication: The food and beverage industry can implement customizable options to provide unique dining experiences for customers. - [Bespoke Fragrance Pop-Ups](https://www.trendhunter.com/trends/perfume-pop-up): Harvey Nichols' Perfume Pop-Up Lets Consumers Create Custom Scents (Category: Marketing) Implication: The fragrance industry can develop disruptive innovation opportunities such as customizable fragrances, scent layering kits, and partnering with technology companies to create AI… **Workshop question:** How can your product offering engage the desire for personalization in a fun and buzzworthy way? ## Themes within the Activating Personalized trend ### Co-Creation Pop-Ups Brands are hosting interactive pop-ups that invite customers to experiment in order to co-create custom products to fulfill the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is difficult to garner. ### Personalization Consumers are looking for greater control and transparency when it comes to the products they are applying or consuming topically or orally. ### Interactive Food & Beverage Experiences Brands are focusing on acquiring new technology or creating immersive experiences in order to set themselves apart from competitors in a crowded market. ## What the Activating Personalized trend means for industry ### For Beauty In the age of tutorial videos, the experimental nature of the beauty world makes co-creation pop-ups like the Essence Maker Shop campaign a perfect opportunity to connect with customers in the spirit of exploration and experimentation that drives the online beauty community forward. ### For Fragrance In an era where cosmetics and fragrances in particular are being scrutinized, perfume pop-ups like the Perfumer's Nest experience and the focus on transparency and control can give businesses an edge in a crowded market. ### For Food & Beverage Enterprises that focus on immersive experiences or personalized touchpoints can win over customers in crowded markets with a plethora of options to choose from and give them an edge over their competitors. ## Trend signals for Activating Personalized Trend score 6.2 out of 10, from popularity 90%, activity 86%, freshness 8%. - Popularity: 90% - Activity: 86% - Freshness: 8% ## Recent trend clusters - [Routine Compression](https://www.trendhunter.com/protrends/protein-powder-with-fiber) (Lifestyle) - [Absorption Stacks](https://www.trendhunter.com/protrends/mitochondrial-support-capsules) (Lifestyle) - [Release Theater](https://www.trendhunter.com/protrends/themed-whiskey-releases) (Lifestyle) - [Comfort Rotation](https://www.trendhunter.com/protrends/limited-time-meals) (Lifestyle) ## Trending in Lifestyle - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) - [Character-Inspired Holiday Candies](https://www.trendhunter.com/trends/character-inspired-holiday-candies) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)