# Activated Grooming Pop-up experiences are now including grooming activations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 3, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/activated-grooming ## Key Figures - Trend score: 5.6/10 - Evidence articles: 5 ## What is the Activated Grooming trend? **Activated Grooming:** Pop-up spaces related to hair care are increasingly popular, showing that it's not just clothing or food retailers that are able to effectively market via activations. Everything from hair cuts to brow care are now being offered in pop-up formats. ## The consumer insight behind the Activated Grooming trend With the many beauty trends available to view and inspire on social media, more consumers are open to experimenting when it comes to their appearance. Part of this openness to experimentation stems from cosmetic experimentation being viewed as a form of recreation and "escapism" from everyday life. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 14 to Dec 1, 2018 - Published: Dec 3, 2018 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Activated Grooming trend ### Pop-up Grooming Spaces Pop-up spaces related to hair care are increasingly popular, showing that it's not just clothing or food retailers that are able to effectively market via activations. ### Whimsical Retail Museums Retail museum concepts are thriving by creating large-scale, immersive and fantastical settings for shoppers that are designed for sharing on social media. ### Festive Grooming Pop-Ups Knowing that consumers' schedules tend to be jam-packed during the holiday rush, Benefit Cosmetics is opening 'The Jingle Brow Express' pop-up in London just days before Christmas. ## What the Activated Grooming trend means for industry ### For Beauty Industry There are opportunities for beauty brands to create unique UI experiences by incorporating non-traditional retail experiences like pop-ups. ### For Retail Industry Incorporating immersive, photo-worthy, shareable environments could create buzz around new, existing, or unique products. ### For Hospitality Industry Hotels or bars could form collaborations with cosmetic brands or integrate grooming services that complement the hotel/bar theme. ## Workshop question Conceptualize a new pop-up space for your brand's product/service. ## Trend signals for Activated Grooming Trend score 5.6 out of 10, from popularity 87%, activity 74%, freshness 8%. - Popularity: 87% - Activity: 74% - Freshness: 8% ## Examples of the Activated Grooming trend 5 featured examples from Mar 14 to Dec 1, 2018. - [Whimsical Cosmetic Pop-Ups](https://www.trendhunter.com/trends/retail-museum): The Winky Lux Experience is Styled as a Photo-Friendly Retail Museum (Category: Fashion) Implication: The retail industry can leverage immersive retail experiences and whimsical product design to attract customers and increase footfall in physical stores. - [Boozy Barbershop Pop-Ups](https://www.trendhunter.com/trends/trim-tonic): The Trim & Tonic Pop-Up Offers Hot Shaves and Cold Cocktails (Category: Fashion) Implication: Barber shops can incorporate a pop-up concept to offer unique experiences and attract new customers. - [Festive Grooming Pop-Ups](https://www.trendhunter.com/trends/brow-express): Benefit Cosmetics' 'Jingle Brow Express' Provides Last-Minute Services (Category: Marketing) Implication: Beauty brands can create festive pop-ups to offer last-minute grooming services and donate proceeds to charity. - [Mobile Pop-Up Hair Salons](https://www.trendhunter.com/trends/popup-hair-salon): Taco Bell Promotes Its New Baja Blast with a Fun & Colorful Initative (Category: Marketing) Implication: Collaborating with the beauty industry to promote new products will create cross-promotional opportunities. - [Sky-High Brow Bars](https://www.trendhunter.com/trends/brow-bar): The Benefit Extreme Brow Bar Shapes Clients' Eyebrows at a Towering Height (Category: Fashion) Implication: The extreme brow bar concept showcases how innovation and experiential marketing can elevate the beauty industry by offering unforgettable experiences to consumers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)