# Activated Decor Kids’ home furnishings emphasize wellness-focused play. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jul 12, 2017 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/activated-decor ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Activated Decor trend? **Activated Decor:** Parents of the health and wellness movement are looking to curate creative spaces for their children that encourage physical activity and overall well-being. This shift in priorities indicates an opportunity for home decor brands as well as fitness brands to tap into the youth-centric health movement with a focus on aesthetics and play. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 7, 2016 to Jul 12, 2017 - Published: Jul 12, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Activated Decor trend ### Youth Wellness Movement The trend towards parents emphasizing physical activity and overall well-being for their children creates an opportunity for home decor and fitness brands to tap into with a focus on aesthetics and play. ### Gamification of Household Chores Designing household items that are gamified can encourage children to tidy up after themselves by turning mundane household chores into a fun game. ### Athleisure in Home Decor The rise of athleisure has moved beyond just fashion and activewear to include multiple parts of one's lifestyle, including home decor. ## What the Activated Decor trend means for industry ### For Home Decor Home decor brands have a disruptive innovation opportunity by creating creative spaces for children that encourage physical activity and overall well-being. ### For Fitness Fitness brands have a disruptive innovation opportunity by emphasizing the importance of physical activity and overall well-being for children, creating products that are aesthetically pleasing and fun to use. ### For Technical Fabrics Designers of technical fabrics and materials have a disruptive innovation opportunity by introducing ultra-soft bedding materials and comfortable, functional yoga mats for parents and their children. ## Workshop question Who are your next consumers and how can you tap into their priorities? ## Trend signals for Activated Decor Trend score 3.4 out of 10, from popularity 55%, activity 40%, freshness 8%. - Popularity: 55% - Activity: 40% - Freshness: 8% ## Examples of the Activated Decor trend 4 featured examples from Apr 7, 2016 to Jul 12, 2017. - [Youth Doorframe Gyms](https://www.trendhunter.com/trends/gym-for-kids): This Home Gym for Kids Can Be Set Up in Any Interior Doorway (Category: Life-Stages) Implication: The children's fitness equipment industry can benefit from developing innovative and safe indoor gym equipment that promotes physical activity and play for kids. - [Baby-Centric Yoga Mats](https://www.trendhunter.com/trends/magic-carpet-yoga-mats): Magic Carpet Yoga Mats' 'Happy Baby' Collection Targets Active Parents (Category: Life-Stages) Implication: The fitness and wellness industry can capitalize on the trend of mom and baby fitness classes by offering specialized programs and fitness equipment. - [Dunking Laundry Dispensers](https://www.trendhunter.com/trends/laundry-hamper): The Dirty Dunk is a Laundry Hamper Designed as a Basketball Hoop (Category: Art & Design) Implication: Innovating on multi-functional furniture that incorporates interactive and gamified elements to engage children and make household tasks more enjoyable. - [Active Teen Decor](https://www.trendhunter.com/trends/teen-home-decor): Lululemon's ivivva Brand and PBteen Collaborated on Teen Home Decor (Category: Art & Design) Implication: The collaboration between Lululemon's ivivva and PBteen shows opportunity for fashion and activewear brands to extend into the home decor market. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)