# Activated Cleanser Consumers embrace acne treatments powered by activated charcoal. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Nov 3, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/activated-cleanser ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Activated Cleanser trend? **Activated Cleanser:** As consumers look for cosmetic solutions that tackle blemishes naturally, many are opting for acne treatments infused with activated charcoal to draw toxins out of the skin. Due to the absorption properties of activated charcoal, the ingredient has gained popularity as a natural additive for all forms of facial cleansing, but particularly the treatment of acne. This shift highlights the progression away from chemical-ridden products and toward those with formulas informed by ancient remedies. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 16, 2014 to Jan 20, 2016 - Published: Nov 3, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Activated Cleanser trend ### Natural Ingredients There is a surge in demand for natural ingredients to be utilized in skincare, hair care and beauty products. ### Detoxifying Properties Products with skin detoxifying properties have gained significant popularity. ### Handmade products There is a growing interest in handmade products that go beyond mass-produced items. ## What the Activated Cleanser trend means for industry ### For Beauty and Skincare There is a state of the art opportunity for further research into the incorporation of natural ingredients in beauty and skincare, as well as a new market for handmade organic products. ### For Health and Wellness There is room for innovation in the health and wellness sector in derivatives of charcoal as an ingredient for organic solutions. ### For Environmentally Friendly Products As there is growing preference for natural products and a healthy lifestyle, there is also opportunity for environmentally-friendly products from this trend. ## Workshop question What traditional component of your industry could your brand reintroduce to better connect with consumers? ## Trend signals for Activated Cleanser Trend score 4.8 out of 10, from popularity 74%, activity 61%, freshness 8%. - Popularity: 74% - Activity: 61% - Freshness: 8% ## Examples of the Activated Cleanser trend 5 featured examples from Nov 16, 2014 to Jan 20, 2016. - [Charcoal Beauty Swabs](https://www.trendhunter.com/trends/charcoal-product): This Charcoal Product Enhances Cotton Swabs with Detoxifying Properties (Category: Lifestyle) Implication: Industry can explore the use of activated charcoal in various skincare and beauty products, expanding options for consumers seeking detoxifying benefits. - [Charcoal-Based Beauty Products](https://www.trendhunter.com/trends/black-clay-mask): The Fig + Yarrow Black Clay Mask Incorporates Atypical Ingredients (Category: Fashion) Implication: Opportunity for manufacturers to produce innovative and natural skincare products that include charcoal and other unconventional ingredients. - [Organic Tie-Dye Soaps](https://www.trendhunter.com/trends/beautybar): The Organic Soaps from 'BeautyBar' Use Only Natural Ingredients (Category: Eco) Implication: Companies within the beauty industry can integrate natural and organic ingredients to create sustainable products for sensitive skin. - [Charcoal-Based Shampoos](https://www.trendhunter.com/trends/charcoal-powder): This Unique Hair Care Product is Made from White Charcoal Powder (Category: Lifestyle) Implication: Hair care product companies can explore the use of charcoal as an ingredient to create innovative and effective shampoos. - [Detoxifying Charcoal Soaps](https://www.trendhunter.com/trends/facial-soap): This Organic Facial Soap is Used to Cleanse and Beautify Skin (Category: Fashion) Implication: The beauty industry should consider more organic skincare products and ingredients to meet the growing demand for natural products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)