# Actionable Capture Consumers turn to action-oriented imaging technology in everyday devices. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 21, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/actionable-capture ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Actionable Capture trend? **Actionable Capture:** Consumers are searching for devices that are able to capture high-quality action photos without necessarily splurging on a full-fleged DSLR camera. Whether it's an enhanced smartphone or specially engineered wearables, these products cater to a desire to create quality content at a rapid rate. In today's social media climate, user-generated content is not only a form of personal branding; it's also a commodity. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 19 to Mar 10, 2016 - Published: Mar 21, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Actionable Capture trend ### Action-Oriented Imaging Technology The trend towards action-oriented imaging technology is driven by the desire to capture high-quality action photos and create content at a rapid rate. ### Wearable Cameras The increased popularity of action cameras that can be worn on the body, such as wrist-worn cameras or POV smartphone clips, offers disruptive innovation opportunities for the technology industry. ### Predictive Autofocus The advent of cameras with predictive autofocus technology allows for the more accurate capture of moving objects, presenting opportunities for disruption in the photography industry. ## What the Actionable Capture trend means for industry ### For Mobile Devices The trend towards action-oriented imaging technology and predictive autofocus presents opportunities for innovation in the mobile device industry. ### For Wearable Technology The demand for wearable cameras offers disruptive innovation opportunities in the wearable technology industry. ### For Digital Photography The introduction of predictive autofocus technology in cameras presents opportunities for new innovation in the digital photography industry. ## Workshop question How could you scale down your offering without sacrificing quality? ## Trend signals for Actionable Capture Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%. - Popularity: 46% - Activity: 33% - Freshness: 8% ## Examples of the Actionable Capture trend 4 featured examples from Jan 19 to Mar 10, 2016. - [Wrist-Worn Action Cameras](https://www.trendhunter.com/trends/wearable-action-camera): The 'Frodo' Wearable Action Camera Allows for On-the-Go Editing (Category: Tech) Implication: Opportunity for disruptive innovation in the consumer electronics industry by creating innovative wearable action cameras and related accessories. - [Wide Angle Action Cameras](https://www.trendhunter.com/trends/action-cameras): The Xiaomi Yi Camera Captures DSLR-Quality Video for Outdoor Use (Category: Tech) Implication: Opportunity for camera manufacturers to explore the action camera market segment and develop products that cater to the needs of outdoor and sporting enthusiasts. - [POV Smartphone Clips](https://www.trendhunter.com/trends/smartphone-clip): The 'Clip-a-Phone' Transforms a Smartphone into a POV Action Camera (Category: Tech) Implication: Disruptive innovation opportunity: Design and manufacture innovative smartphone accessories for enhanced photography experiences. - [Predictive Camera Phones](https://www.trendhunter.com/trends/camera-phone): The Sony Xperia X Performance Phone's Camera Features Hybrid Autofocus (Category: Tech) Implication: Predictive camera phone technology and rapid functioning cameras will likely see major growth within the smartphone industry. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)