# Action-Based Bonding Consumers turn to live-action entertainment for group activities. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 12, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/actionable-bonding ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Action-Based Bonding trend? **Action-Based Bonding:** Despite the growth of AR and VR technology in the entertainment sphere, consumers are beginning to physically challenge themselves with live-action games and activities. Allowing gamers and non-gamers alike to share in a fun and engaging experience with one another, these immersive forms of entertainment speak to the importance of providing alternative experiences as a means of creating one-of-a-kind memories. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 17, 2014 to Feb 13, 2016 - Published: Feb 12, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Action-Based Bonding trend ### Live-action entertainment Consumers are turning to physically challenging live-action games and activities over AR and VR technology. ### Novelty experiences Novelty experiences such as stress-relieving rage rooms and active karaoke are on the rise in big cities. ### Immersive experiences Consumers are seeking out immersive experiences which allow for adventure, exercise and team-building, such as massive indoor obstacle courses and immersive archery tag games. ## What the Action-Based Bonding trend means for industry ### For Entertainment The entertainment industry can implement live action games and activities and create immersive experiences that challenge customers physically while providing alternative experiences. ### For Fitness The fitness industry can incorporate novelty experiences such as massive indoor obstacle courses or cryotherapy service to provide customers with a unique fitness experiences and expedite recovery along with team-building exercises. ### For Hospitality The hospitality industry can create immersive experiences such as active karaoke bouldering and rage rooms, to keep guests engaged and provide them with dynamic entertainment options. ## Workshop question How does your product enable one-of-a-kind experiences? ## Trend signals for Action-Based Bonding Trend score 4.7 out of 10, from popularity 74%, activity 60%, freshness 8%. - Popularity: 74% - Activity: 60% - Freshness: 8% ## Examples of the Action-Based Bonding trend 5 featured examples from Dec 17, 2014 to Feb 13, 2016. - [Stress-Relieving Rage Rooms](https://www.trendhunter.com/trends/stressrelieving): Toronto's 'Rage Room' Provides a Novelty Experience in Smashing Things (Category: World) Implication: The rise of novel experiences and stress-relief practices presents disruptive innovation opportunities in the entertainment industry. - [Immersive Archery Tag Experiences](https://www.trendhunter.com/trends/archery-tag-game): Playmaker U's Archery Tag Games are Adventurous and Engaging (Category: Lifestyle) Implication: Innovative event planning and management techniques will be required for creating memorable immersive gaming experiences. - [Massive Indoor Obstacle Courses](https://www.trendhunter.com/trends/pursuit-ocr): Pursuit OCR is the Largest of Its Kind in Canada (Category: Lifestyle) Implication: Pursuit OCR is likely to disrupt traditional gyms and fitness centers with their innovative and unique fitness experience. - [Electrifying Laser Tag Games](https://www.trendhunter.com/trends/battlegrounds): The Battlegrounds Laser Tag Experience is Uber-Intense (Category: Tech) Implication: Laser tag facilities can incorporate realistic elements and shock technology to attract and engage customers. - [Active Karaoke Experiences](https://www.trendhunter.com/trends/bouldering-wall): This Japanese Karaoke Space Also Features a Bouldering Wall (Category: Lifestyle) Implication: The entertainment industry can explore incorporating physical activity into their experiences to attract customers looking for unique and engaging entertainment options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)